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home / skills / ominou5 / funnel-architect-plugin / funnel-select

funnel-select skill

/skills/funnel-select

This skill analyzes your business model, price point, audience, and goals to recommend the optimal funnel type with ranked reasoning.

npx playbooks add skill ominou5/funnel-architect-plugin --skill funnel-select

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: funnel-select
description: >
  Decision-tree skill that recommends the optimal funnel type based on the user's
  business model, price point, audience, and goals. Returns a ranked recommendation
  with reasoning.
---

# Funnel Selector

Use this decision tree to recommend the best funnel type for the user's situation.

## Decision Tree

```
START
│
├─ What is the primary goal?
│  │
│  ├─ Collect leads / grow email list
│  │  ├─ Offering a PDF/checklist/template? → OPT-IN FUNNEL
│  │  ├─ Want to segment / qualify leads? → QUIZ FUNNEL
│  │  ├─ Promoting a book? → BOOK FUNNEL
│  │  ├─ Growing a community group (Skool, Whop, Facebook, Discord)? → GROUP FUNNEL
│  │  └─ Building anticipation for a launch? → WAITLIST FUNNEL
│  │
│  ├─ Sell a product or service
│  │  ├─ Price < $50?
│  │  │  ├─ Want to upsell immediately? → TRIPWIRE FUNNEL
│  │  │  └─ Simple one-time sale? → DIRECT RESPONSE FUNNEL
│  │  ├─ Price $50–$500?
│  │  │  ├─ Physical product? → E-COMMERCE FUNNEL
│  │  │  └─ Digital product/service? → DIRECT RESPONSE FUNNEL
│  │  ├─ Price $500–$2,000?
│  │  │  ├─ Need to educate first? → WEBINAR FUNNEL
│  │  │  └─ Community/cohort model? → CHALLENGE FUNNEL
│  │  ├─ Price $2,000+?
│  │  │  ├─ Need qualification? → APPLICATION FUNNEL
│  │  │  └─ Event-based education? → SUMMIT FUNNEL
│  │  └─ Recurring revenue?
│  │     ├─ Software product? → SAAS FUNNEL
│  │     └─ Content/community? → MEMBERSHIP FUNNEL
│  │
│  ├─ Recruit affiliates / partners
│  │  └─ → AFFILIATE FUNNEL
│  │
│  └─ Complex multi-stage sale
│     └─ → MULTI-STEP FUNNEL
```

## Funnel Comparison Table

| Funnel | Pages | Complexity | Best For | Conversion Benchmark |
|---|---|---|---|---|
| Opt-in | 2 | ⭐ | Email list building | 30–50% opt-in |
| Quiz | 3–5 | ⭐⭐ | Lead segmentation | 40–60% completion |
| Book | 3–4 | ⭐⭐ | Authority building | 5–15% purchase |
| Waitlist | 2 | ⭐ | Pre-launch buzz | 20–40% signup |
| Tripwire | 3–4 | ⭐⭐ | Buyer acquisition | 3–8% purchase |
| Direct Response | 3–5 | ⭐⭐⭐ | Mid-ticket sales | 1–5% purchase |
| E-commerce | 3–5 | ⭐⭐⭐ | Physical products | 2–4% purchase |
| Webinar | 4–6 | ⭐⭐⭐ | High-ticket education | 2–10% of attendees |
| Challenge | 5–8 | ⭐⭐⭐⭐ | Community engagement | 5–15% of participants |
| Summit | 5–8 | ⭐⭐⭐⭐ | List building + sales | 10–30% registration |
| Application | 4–6 | ⭐⭐⭐ | Premium services | 5–20% application |
| SaaS | 4–6 | ⭐⭐⭐⭐ | Software trials | 2–10% trial→paid |
| Membership | 4–6 | ⭐⭐⭐⭐ | Recurring content | 3–8% conversion |
| Affiliate | 3–4 | ⭐⭐ | Partner recruitment | 10–25% signup |
| Multi-step | 5–10 | ⭐⭐⭐⭐⭐ | Complex B2B sales | Varies |
| Group | 2 | ⭐ | Community growth (Skool, Whop, Facebook, Discord) | 25–50% opt-in, 15–40% group join |

## Output

After running the decision tree, present:

1. **Primary Recommendation** — The best-fit funnel type with reasoning
2. **Alternative** — A second option if the first doesn't resonate
3. **Page List** — The specific pages that will be built
4. **Estimated Build Time** — How long the funnel will take to generate

Overview

This skill recommends the optimal sales funnel type for a business by running a decision-tree over business model, price point, audience and goals. It returns a ranked recommendation with clear reasoning, a practical page list, and an estimated build time. Use it to choose the fastest, most conversion-friendly funnel architecture for a given offer.

How this skill works

The skill asks about the primary goal (lead gen, product sale, recruiting partners, complex sale), price tier, audience sophistication, and whether the sale is one-off or recurring. It steps through a decision tree to select a primary funnel and a secondary alternative, then generates the specific pages required and a realistic build-time estimate. The output includes conversion benchmarks and reasoning so you can compare tradeoffs quickly.

When to use it

  • Choosing the right funnel before design and development
  • Planning a campaign around a new product, course, or community
  • Deciding whether to prioritize lead capture or direct sales
  • Evaluating funnel options for different price points
  • Preparing a scope and timeline for a funnel build

Best practices

  • Start with the primary business goal and price tier — those drive the best-fit funnel
  • Align funnel complexity to traffic quality and budget (higher-ticket needs qualification)
  • Include segmentation early (quiz/opt-in with tags) to improve downstream conversion
  • Design mobile-first pages, fast load times, and focused CTAs to reach benchmarks
  • Plan one immediate upsell or tripwire for low-ticket offers to increase LTV

Example use cases

  • An author launching a book wants authority and pre-sales — Book funnel with a waitlist
  • A SaaS founder offering trials and converting to paid — SaaS funnel with trial signup and onboarding flow
  • A consultant selling $3k packages who needs qualification — Application funnel with a pre-call form
  • An e-commerce brand selling $30 items and pushing immediate add-ons — Tripwire or E-commerce funnel
  • A creator building community membership — Membership or Group funnel with onboarding sequence

FAQ

Can the skill recommend funnels for hybrid goals (lead gen + direct sales)?

Yes — it will pick a primary funnel and a complementary alternative, and outline pages to support both goals.

How accurate are the build-time estimates?

Estimates are based on typical page lists and complexity tiers (simple, moderate, complex) and assume standard UI/UX, responsive design, and basic integrations; adjust for custom features.