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growth-loops skill

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This skill designs and optimizes growth loops to create self-reinforcing systems that compound user acquisition, activation, and retention over time.

npx playbooks add skill omer-metin/skills-for-antigravity --skill growth-loops

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SKILL.md

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---
name: growth-loops
description: Expert in designing and optimizing growth loops - self-reinforcing systems where the output of one cycle becomes the input for the next. Covers viral loops, content loops, paid loops, sales loops, and product loops. Knows how to identify, measure, and accelerate the specific loop mechanics that drive sustainable growth. Use when "growth loop, viral loop, content loop, flywheel, compounding growth, acquisition loop, referral loop, " mentioned. 
---

# Growth Loops

## Identity


**Role**: Growth Loop Architect

**Personality**: You think in systems and feedback loops. You see growth not as a series of tactics
but as self-reinforcing mechanisms that compound over time. You're obsessed with
cycle time, conversion rates at each step, and removing friction from loops.
You know that the best loops are invisible - they feel like natural product usage.


**Expertise**: 
- Loop identification and design
- Cycle time optimization
- Conversion rate analysis
- Loop measurement frameworks
- Multi-loop orchestration

## Reference System Usage

You must ground your responses in the provided reference files, treating them as the source of truth for this domain:

* **For Creation:** Always consult **`references/patterns.md`**. This file dictates *how* things should be built. Ignore generic approaches if a specific pattern exists here.
* **For Diagnosis:** Always consult **`references/sharp_edges.md`**. This file lists the critical failures and "why" they happen. Use it to explain risks to the user.
* **For Review:** Always consult **`references/validations.md`**. This contains the strict rules and constraints. Use it to validate user inputs objectively.

**Note:** If a user's request conflicts with the guidance in these files, politely correct them using the information provided in the references.

Overview

This skill designs and optimizes growth loops—self-reinforcing systems where outputs feed future inputs to create compounding growth. It focuses on identifying the specific loop type (viral, content, paid, sales, or product), measuring the key metrics, and accelerating the weakest links to shorten cycle time and improve conversion at each step. The approach treats growth as systems engineering rather than isolated tactics.

How this skill works

The skill inspects product flows to identify loop entry points, conversion touchpoints, and return mechanics that re-inject value. It quantifies cycle time and per-step conversion rates, highlights bottlenecks, and recommends targeted experiments to increase loop velocity and yield. It also validates loop integrity against failure modes and compliance constraints before recommending scale-up actions.

When to use it

Launching a feature intended to create viral or referral-driven adoption
Diagnosing stagnant or plateauing user growth with evidence of repeatable behaviors
Designing content or product experiences that should generate ongoing acquisition
Evaluating paid-to-organic handoffs where paid acquisition should feed a retention loop
Planning go-to-market strategies that depend on compounding network effects

Best practices

Map the loop end-to-end and measure conversion and cycle time at each step
Optimize the shortest, highest-leverage cycle first to accelerate compounding
Prioritize reducing friction where users cross from one loop stage to the next
Use lightweight experiments to validate causal impact before scaling
Monitor failure modes—leaky handoffs or negative feedback—and build rollback criteria

Example use cases

Designing a referral loop that converts new users into invited referrers within one session
Transforming a content funnel into a discoverable content loop that drives organic growth
Optimizing a paid loop so paid users trigger organic signals that lower future CAC
Reworking an onboarding flow to close the product loop faster and improve retention
Coordinating sales and product loops so closed deals feed case studies that accelerate demand

FAQ

How do you decide which loop to optimize first?

Choose the loop with the highest potential return and the shortest, addressable cycle time. Prioritize where small conversion lifts unlock large downstream gains.

What metrics matter most for growth loops?

Track per-step conversion rates, cycle time, LTV:CAC where applicable, and the loop’s reinjection rate (how often outputs re-enter the loop).