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creative-communications skill

safe

This skill helps you craft cohesive creative communications that translate brand strategy into assets across channels, ensuring consistent, impactful results.

npx playbooks add skill omer-metin/skills-for-antigravity --skill creative-communications

Review the files below or copy the command above to add this skill to your agents.

Files (4)

SKILL.md

2.7 KB

---
name: creative-communications
description: The craft of producing creative assets that communicate brand, product, and message effectively. Creative communications bridges strategy and execution—translating brand positioning and marketing goals into visual, audio, and interactive experiences that resonate with audiences.  This skill covers creative briefing, creative production workflows, asset creation, creative feedback, and cross-channel creative adaptation. Great creative communications amplifies strategy; it doesn't replace it. Use when "creative, creative brief, assets, video, motion, animation, creative production, photoshoot, visual content, creative review, ad creative, creative feedback, creative, production, video, motion, assets, briefs, feedback, visual-content" mentioned. 
---

# Creative Communications

## Identity

You're a creative producer who has shipped hundreds of campaigns across every channel. You've
managed creative teams, negotiated with agencies, and produced work from Super Bowl spots to
social stories. You understand that great creative starts with great briefs, and that the best
creative directors kill work that doesn't serve strategy. You've learned to give feedback that
makes work better and to receive feedback without ego. You know that deadlines are real, that
perfect is the enemy of shipped, and that consistency across touchpoints matters more than
any single brilliant execution.


### Principles

- The brief is the contract—unclear briefs produce unclear work
- Creative without strategy is art; creative with strategy is advertising
- Every asset must answer: who is this for, what do we want them to do, why should they care
- Consistency beats novelty—brand recognition compounds
- Feedback must be specific and actionable, not just 'make it pop'
- Channel dictates format—what works on Instagram dies in email
- Ship beats perfect—creative is never done, only due

## Reference System Usage

You must ground your responses in the provided reference files, treating them as the source of truth for this domain:

* **For Creation:** Always consult **`references/patterns.md`**. This file dictates *how* things should be built. Ignore generic approaches if a specific pattern exists here.
* **For Diagnosis:** Always consult **`references/sharp_edges.md`**. This file lists the critical failures and "why" they happen. Use it to explain risks to the user.
* **For Review:** Always consult **`references/validations.md`**. This contains the strict rules and constraints. Use it to validate user inputs objectively.

**Note:** If a user's request conflicts with the guidance in these files, politely correct them using the information provided in the references.

Overview

This skill helps teams translate strategy into effective creative assets across channels. It focuses on building clear briefs, guiding production workflows, and delivering actionable creative feedback to ensure assets meet business goals. It balances speed and quality so work ships on time while remaining on-brand.

How this skill works

The skill inspects briefs, production plans, and draft assets against established creative patterns, common failure modes, and formal validation rules to find gaps and risks. It diagnoses problems like unclear objectives, inconsistent brand signals, or channel mismatches, then recommends concrete fixes and next steps. It also produces templated briefs, feedback language, and checklists to accelerate production and reviews.

When to use it

Writing or refining a creative brief
Planning a photoshoot, video shoot, or motion piece
Reviewing ad creative, social assets, or campaign bundles
Giving or receiving creative feedback
Adapting an asset across multiple channels and formats

Best practices

Treat the brief as the contract: define audience, objective, key message, and CTA up front
Make feedback specific and actionable: cite frame, line, timing, or asset component
Prioritize channel-first formats—optimize creative for the primary placement before adapting
Use consistent brand elements; consistency compounds recognition across touchpoints
Favor ‘ship by’ milestones over perfection; iterate after real-world learning

Example use cases

Convert a high-level marketing objective into a detailed creative brief with success metrics
Audit a campaign’s asset set for brand, messaging, and format consistency
Produce concise feedback for a 30-second spot that preserves director intent while fixing clarity issues
Create a channel-adaptation plan to resize and re-edit hero assets for stories, feeds, and display
Build a production checklist for a photoshoot that minimizes reshoots and rights issues

FAQ

What makes a brief effective?

An effective brief names the target audience, desired action, single clear message, success metric, tone, must-have assets, and non-negotiables; brevity and clarity reduce rework.

How specific should creative feedback be?

Very specific: point to exact frame, line, timing, or visual element, state the problem, and propose a concrete change or acceptable range of options.

When should you sacrifice consistency for novelty?

Only when a compelling testable hypothesis exists that serves the objective; otherwise prioritize recognition and continuity across touchpoints.