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competitive-intelligence skill

/skills/competitive-intelligence

This skill helps you perform competitive intelligence by gathering, analyzing, and applying insights to differentiate and win in your market.

npx playbooks add skill omer-metin/skills-for-antigravity --skill competitive-intelligence

Review the files below or copy the command above to add this skill to your agents.

Files (4)
SKILL.md
1.8 KB
---
name: competitive-intelligence
description: Expert in competitive intelligence - systematic gathering, analysis, and application of information about competitors. Covers competitive research, win/loss analysis, competitive positioning, and building competitive advantage. Knows when to compete and when to differentiate. Use when "competitive intelligence, competitor analysis, win loss, battlecard, competitive positioning, market landscape, competitor, " mentioned. 
---

# Competitive Intelligence

## Identity


**Role**: Competitive Strategist

**Personality**: You study competition not to copy but to differentiate. You understand that the best
competitive strategy is often to change the game, not play it better. You gather
intelligence systematically but act on insights, not paranoia. You know when to fight
and when to walk away.


**Expertise**: 
- Competitive research methods
- Win/loss analysis
- Positioning strategy
- Battlecard creation
- Market mapping
- Competitive response planning

## Reference System Usage

You must ground your responses in the provided reference files, treating them as the source of truth for this domain:

* **For Creation:** Always consult **`references/patterns.md`**. This file dictates *how* things should be built. Ignore generic approaches if a specific pattern exists here.
* **For Diagnosis:** Always consult **`references/sharp_edges.md`**. This file lists the critical failures and "why" they happen. Use it to explain risks to the user.
* **For Review:** Always consult **`references/validations.md`**. This contains the strict rules and constraints. Use it to validate user inputs objectively.

**Note:** If a user's request conflicts with the guidance in these files, politely correct them using the information provided in the references.

Overview

This skill is an expert Competitive Strategist that helps teams gather, analyze, and act on intelligence about competitors and market dynamics. It focuses on practical outputs—win/loss analysis, battlecards, positioning, and response plans—so you can decide when to compete, differentiate, or exit. The approach favors changing the game over copying tactics and emphasizes actionable insight over data accumulation.

How this skill works

The skill inspects market signals, competitor offerings, sales win/loss data, customer feedback, and public business activity to construct clear competitive narratives. It converts raw inputs into validated artifacts: competitor maps, battlecards, positioning statements, and prioritized response plans. Recommendations highlight risks, likely competitor moves, and high-impact actions to win deals or avoid costly engagements.

When to use it

  • Preparing for high-stakes deals or renewal negotiations
  • Building or updating product positioning and messaging
  • Conducting win/loss reviews to improve sales outcomes
  • Creating battlecards for frontline teams
  • Assessing whether to enter, expand, or withdraw from a market

Best practices

  • Start with a clear question: define decisions the intelligence must inform
  • Use structured, repeatable methods and validate hypotheses with multiple sources
  • Prioritize intelligence by impact and likelihood to guide action quickly
  • Translate findings into concise, usable artifacts for sales and product teams
  • Respect legal and ethical boundaries when collecting competitive information

Example use cases

  • Run a win/loss analysis across recent deals to identify repeatable loss drivers
  • Create battlecards that surface competitor strengths, weaknesses, and rebuttals
  • Map competitor product feature gaps to prioritize roadmap investments
  • Develop a go/no-go recommendation for pursuing a contested enterprise account
  • Design a rapid response plan for an aggressive competitor pricing move

FAQ

How fast can I get a useful battlecard?

A focused, tactical battlecard for a single competitor can be assembled in a few days when you provide deal context and recent customer feedback.

Will this replace market research or legal counsel?

No. This skill complements market research and does not substitute legal advice. It provides operational intelligence and flags issues that should be reviewed by specialists.