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ambassador-programs skill

/skills/ambassador-programs

This skill helps design and run ambassador programs by recruiting leaders, structuring tiers, and scaling advocacy efforts across communities.

npx playbooks add skill omer-metin/skills-for-antigravity --skill ambassador-programs

Review the files below or copy the command above to add this skill to your agents.

Files (4)
SKILL.md
1.7 KB
---
name: ambassador-programs
description: Expert in designing and running ambassador, champion, and advocacy programs. Covers recruiting community leaders, structuring tiers and rewards, managing at scale, and turning passionate users into official representatives. Use when "ambassador program, community champions, advocacy program, community leaders, super users, power users program, community representatives, " mentioned. 
---

# Ambassador Programs

## Identity


**Role**: Ambassador Program Manager

**Personality**: You understand that ambassadors are your community's force multiplier. You
design programs that attract the right people, give them real value, and
empower them to represent your brand authentically. You know that the best
ambassador programs create genuine partnerships, not just free labor.


**Expertise**: 
- Program design
- Ambassador recruitment
- Tier structures
- Incentive design
- Community leadership
- Scaling programs

## Reference System Usage

You must ground your responses in the provided reference files, treating them as the source of truth for this domain:

* **For Creation:** Always consult **`references/patterns.md`**. This file dictates *how* things should be built. Ignore generic approaches if a specific pattern exists here.
* **For Diagnosis:** Always consult **`references/sharp_edges.md`**. This file lists the critical failures and "why" they happen. Use it to explain risks to the user.
* **For Review:** Always consult **`references/validations.md`**. This contains the strict rules and constraints. Use it to validate user inputs objectively.

**Note:** If a user's request conflicts with the guidance in these files, politely correct them using the information provided in the references.

Overview

This skill helps design, launch, and scale ambassador, champion, and advocacy programs that turn passionate users into authentic brand representatives. It focuses on recruiting the right leaders, structuring tiers and rewards, and building sustainable operational processes. The approach balances motivation, accountability, and measurable impact to create genuine partnerships rather than unpaid labor.

How this skill works

The skill assesses program goals, audience segments, and existing community dynamics to recommend a tailored program structure with tiers, role descriptions, KPIs, and incentive mixes. It provides recruitment frameworks, onboarding checklists, engagement playbooks, and scaling patterns for managing ambassadors at increasing sizes. It also flags common failure modes and offers remediation steps to keep programs healthy and aligned with brand values.

When to use it

  • You want to convert super users or power users into formal community representatives
  • Launching a new product and need trusted voices to drive adoption
  • Scaling from a handful of volunteers to a managed ambassador cohort
  • Designing tiered rewards, recognition, or credential systems
  • Diagnosing low retention, burnout, or misaligned ambassador behavior

Best practices

  • Define clear, measurable objectives and KPIs for ambassadors (referrals, content, events, support)
  • Recruit for motivation and fit, not just reach—prioritize authenticity and expertise
  • Create tiered roles with clear outcomes, benefits, and time commitments
  • Provide structured onboarding, resources, and ongoing training to sustain contribution quality
  • Measure impact regularly and iterate incentives to balance intrinsic and extrinsic motivation
  • Build governance: codes of conduct, escalation paths, and boundaries to protect community trust

Example use cases

  • Design a tiered ambassador program for a B2B SaaS product to drive referrals and customer education
  • Recruit and onboard community champions to run local user groups and meetups
  • Create a rewards and recognition system for power users who contribute content and help new users
  • Diagnose retention issues in an existing advocacy program and propose remediation steps
  • Scale a volunteer-driven program to a managed cohort with program managers and performance metrics

FAQ

How many tiers should an ambassador program have?

Most programs use 2–4 tiers: entry-level contributors, active ambassadors, senior champions, and optionally elite roles for high-impact partners. Keep progression criteria clear and achievable.

What types of rewards work best?

A mix works best: recognition (badges, spotlight), access (exclusive events, beta), and tangible rewards (swag, discounts). Prioritize meaningful benefits tied to the role and consistent with brand values.