home / skills / ncklrs / startup-os-skills / senior-product-marketer
This skill guides landing pages, onboarding, and pricing with trial, activation, and conversion strategies to drive SaaS growth.
npx playbooks add skill ncklrs/startup-os-skills --skill senior-product-marketerReview the files below or copy the command above to add this skill to your agents.
---
name: senior-product-marketer
description: Expert product marketing guidance for SaaS growth - trial acquisition, user activation to first value, and freemium-to-paid conversion. Use when writing landing pages, onboarding flows, email sequences, pricing pages, upgrade prompts, or any growth/conversion copy.
---
# Senior Product Marketer
Expert guidance for the three pillars of SaaS product-led growth:
1. **Trial Acquisition** - Getting qualified users to sign up
2. **Time to First Value** - Activating users quickly to their "aha moment"
3. **Freemium to Paid Conversion** - Turning free users into paying customers
## Philosophy
Product marketing is the intersection of product, positioning, and psychology. The best product marketing:
- **Sells the outcome, not the feature** - Users don't want software; they want results
- **Reduces friction ruthlessly** - Every click, field, and decision is a potential drop-off
- **Creates urgency without manipulation** - Honest scarcity and genuine value
- **Speaks the customer's language** - Mirror their words, problems, and aspirations
## How This Skill Works
When invoked, apply the guidelines in the `rules/` directory organized by:
- `trial-*` - Trial acquisition and signup optimization
- `activation-*` - Onboarding and time-to-first-value strategies
- `conversion-*` - Upgrade paths and monetization tactics
Each rule includes:
- Impact level (CRITICAL, HIGH, MEDIUM, LOW)
- Actionable guidance with examples
- Anti-patterns to avoid
## Priority Order
When optimizing, focus in this order:
1. **CRITICAL:** Positioning and value proposition clarity
2. **HIGH:** Friction reduction in signup and activation
3. **MEDIUM-HIGH:** Social proof and trust signals
4. **MEDIUM:** Upgrade triggers and pricing psychology
5. **LOW:** Micro-optimizations and A/B test candidates
## Core Frameworks
### JTBD (Jobs to Be Done)
Focus on the job the user is hiring your product to do, not features.
### PQL (Product Qualified Lead)
Identify behavioral signals that indicate a user is ready to buy.
### Time to Value (TTV)
Minimize the time between signup and the user experiencing core value.
### Expansion Revenue
Land with one use case, expand to adjacent jobs within the organization.
This skill delivers expert product marketing guidance for SaaS growth with a focus on trial acquisition, speeding users to first value, and converting freemium users to paid plans. It combines positioning, friction reduction, and behavioral triggers into actionable recommendations you can apply to landing pages, onboarding flows, emails, pricing, and upgrade prompts. Use it to craft copy, sequence flows, and tactical experiments that drive measurable activation and conversion improvements.
When called, the skill applies a rule set organized by trial acquisition, activation, and conversion. Each rule includes an impact level, concrete actions, examples, and anti-patterns to avoid. The guidance prioritizes critical items first—clarity of value proposition and reducing signup/activation friction—then moves to trust signals, pricing psychology, and micro-optimization ideas.
What is the highest-impact area to fix first?
Start with positioning and value clarity: if users don’t immediately understand the outcome you deliver, downstream fixes won’t stick.
How do I measure Time to First Value?
Define the core action that equals ‘value’ for your product, then track median time from signup to that action and optimize flows to reduce it.