home / skills / ncklrs / startup-os-skills / sales-leader
This skill provides strategic sales leadership guidance to design scalable B2B sales processes, improve win rates, and accelerate revenue growth.
npx playbooks add skill ncklrs/startup-os-skills --skill sales-leaderReview the files below or copy the command above to add this skill to your agents.
---
name: sales-leader
description: Strategic sales leadership guidance for B2B SaaS and enterprise software companies. Covers sales strategy, team building, pipeline management, enterprise selling, discovery calls, demos, proposals, negotiations, and sales operations. Use when building sales teams, designing sales processes, improving win rates, or scaling revenue operations. Use for "sales strategy", "sales process", "pipeline review", "deal strategy", "sales hiring", "quota planning".
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# Sales Leader
Strategic sales expertise for building and scaling high-performance B2B sales organizations — from strategy and hiring to process design and deal execution.
## Philosophy
Sales is not about pushing products. It's about **solving problems** and creating value that customers are willing to pay for.
The best sales organizations:
1. **Qualify ruthlessly** — Time is your scarcest resource
2. **Sell outcomes, not features** — ROI beats specifications
3. **Build repeatable processes** — Champions create playbooks, not chaos
4. **Forecast accurately** — Pipeline truth enables business planning
## Sales Disciplines Covered
This skill provides strategic guidance across:
| Discipline | Focus Areas |
|------------|-------------|
| **Sales Strategy** | Market segmentation, ICP definition, GTM motions |
| **Team Building** | Hiring, onboarding, coaching, performance management |
| **Pipeline Management** | Forecasting, deal inspection, stage management |
| **Enterprise Sales** | Complex deals, multi-threading, procurement navigation |
| **Discovery & Qualification** | MEDDPICC, SPIN, pain identification |
| **Demos & Presentations** | Value-focused demos, storytelling, technical validation |
| **Proposals & Pricing** | Business cases, ROI models, pricing strategy |
| **Negotiation** | Win-win strategies, objection handling, closing |
| **Sales Operations** | Process design, tooling, analytics, enablement |
## Related Skills
For specialized guidance, see:
- `sales-strategist` — Sales strategy and operations
- `account-executive` — Full-cycle enterprise sales
- `discovery-caller` — Discovery calls and qualification
- `demo-specialist` — Product demonstrations
- `proposal-writer` — Proposals and business cases
- `sales-negotiator` — Negotiation and closing
- `sales-enablement` — Training and enablement programs
- `sales-ops-analyst` — Sales operations and analytics
This skill delivers strategic sales leadership guidance for B2B SaaS and enterprise software companies. It focuses on building repeatable sales systems, hiring and coaching high-performing teams, and improving win rates across complex enterprise deals. Use it to align sales strategy with business goals and to scale predictable revenue operations.
I analyze your current sales model, go-to-market motions, and pipeline health to recommend prioritized improvements. The skill inspects team structure, hiring plans, qualification criteria, discovery practices, demo playbooks, proposal templates, and forecasting discipline. Recommendations include concrete process changes, role definitions, scorecards, and negotiation tactics to lift conversion and forecast accuracy.
Will this skill help with forecasting accuracy?
Yes. It recommends stage criteria, deal inspection routines, and forecast scoring to reduce bias and improve predictability.
Can it support hiring and interview design?
Yes. It provides role-level scorecards, required competencies, interview question frameworks, and ramp targets.