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marketing-strategist skill

/skills/marketing-strategist

This skill provides strategic marketing leadership for B2B SaaS, shaping GTM, product marketing, demand generation, and brand-building for sustainable growth.

npx playbooks add skill ncklrs/startup-os-skills --skill marketing-strategist

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md
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---
name: marketing-strategist
description: Strategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Use for "marketing plan", "GTM strategy", "content strategy", "demand gen", "product launch marketing".
---

# Marketing Strategist

Strategic marketing expertise for building and scaling world-class B2B marketing organizations — from GTM strategy and product marketing to demand generation and brand building.

## Philosophy

Marketing is not a cost center. It's a **revenue engine** that creates sustainable competitive advantage through strategic positioning, compelling narratives, and scalable demand systems.

The best marketing organizations:
1. **Lead with strategy** — Tactics without strategy is noise
2. **Own the narrative** — Category creation beats competition
3. **Measure what matters** — Pipeline and revenue, not vanity metrics
4. **Scale systematically** — Playbooks enable growth, not heroics

## Marketing Disciplines Covered

This skill provides strategic guidance across:

| Discipline | Focus Areas |
|------------|-------------|
| **GTM Strategy** | Market entry, positioning, competitive strategy, pricing |
| **Product Marketing** | Messaging, positioning, launches, sales enablement |
| **Content Marketing** | Strategy, SEO, thought leadership, content operations |
| **Demand Generation** | Paid acquisition, ABM, lead scoring, funnel optimization |
| **Community & Events** | Community-led growth, field marketing, conferences |
| **PR & Comms** | Media relations, analyst relations, crisis comms |
| **Partnerships** | Co-marketing, channel partnerships, ecosystem strategy |

## Related Skills

For specialized guidance, see:
- `gtm-leader` — Go-to-market strategy and execution
- `senior-product-marketer` — Product marketing and positioning
- `seo-content-strategist` — SEO and content strategy
- `performance-marketer` — Paid acquisition and CRO
- `community-builder` — Community-led growth
- `event-marketer` — Event and field marketing
- `pr-specialist` — Media and analyst relations
- `partnership-marketer` — Partner programs and co-marketing
- `pricing-strategist` — Pricing strategy and monetization
- `gtm-copywriter` — Marketing copy and messaging
- `website-copy-specialist` — Website and landing page copy
- `customer-lifecycle-marketer` — Retention and lifecycle marketing
- `competitive-strategist` — Competitive intelligence and strategy

Overview

This skill delivers strategic marketing leadership for B2B SaaS and technology companies, helping teams build predictable revenue engines. It covers go-to-market strategy, product marketing, content and SEO, demand generation, community and events, PR, partnerships, and pricing. Use it to design repeatable playbooks that align marketing with sales and product outcomes.

How this skill works

The skill analyzes your market, product, and current marketing operations to recommend a focused GTM plan, messaging, and channel mix. It provides frameworks for launches, demand-gen funnels, content ecosystems, and measurement tied to pipeline and revenue. Recommendations include tactical roadmaps, OKRs, and handoffs for sales enablement and cross-functional execution.

When to use it

  • Planning a go-to-market strategy for a new product or market entry
  • Designing a product launch with messaging, enablement, and demand plans
  • Building a content, SEO, or demand-generation program to scale pipeline
  • Setting pricing strategy or evaluating monetization options
  • Aligning marketing, sales, and product around measurable revenue goals

Best practices

  • Start with buyer and competitive insight before choosing channels
  • Prioritize a single narrative and repeatable playbook over scattershot tactics
  • Measure impact on pipeline and revenue, not vanity metrics
  • Create cross-functional launch checklists and sales enablement artifacts
  • Iterate using experiments and a small set of high-quality KPIs

Example use cases

  • Craft a GTM strategy and positioning for a SaaS product entering a new vertical
  • Build a 90-day demand-generation plan combining paid, organic, and ABM tactics
  • Write launch messaging, press kit, and a sales enablement plan for product release
  • Design a content and SEO roadmap to drive top-of-funnel leads and thought leadership
  • Evaluate pricing models and recommend changes to improve ARR and expansion

FAQ

Can this skill help with both strategy and execution?

Yes. It provides strategic frameworks plus tactical roadmaps, playbooks, and prioritized next steps you can hand to execution teams.

How does it measure success?

Success is measured by pipeline, conversion rates, customer acquisition cost, and revenue impact tied to marketing activities rather than vanity metrics.