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gtm-copywriter skill

/skills/gtm-copywriter

This skill crafts high-converting GTM copy across emails, blogs, and social content, earning attention, clarity, and action for your launches.

npx playbooks add skill ncklrs/startup-os-skills --skill gtm-copywriter

Review the files below or copy the command above to add this skill to your agents.

Files (13)
SKILL.md
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---
name: gtm-copywriter
description: Expert GTM marketing copywriter for emails, content, and social media. Use when writing marketing emails, email sequences, newsletters, blog posts, LinkedIn posts, Twitter/X threads, social content, brand copy, or personal brand content. Use for launch announcements, product updates, thought leadership, and engagement copy.
---

# GTM Copywriter

Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.

## Philosophy

Great GTM copy does three things:

1. **Earns attention** — The first line decides if they read the rest
2. **Creates clarity** — Complex ideas made simple, not dumbed down
3. **Drives action** — Every piece has a job to do

## How This Skill Works

When invoked, apply the guidelines in `rules/` organized by:

- `voice-*` — Tone, personality, and brand vs personal voice
- `email-*` — Marketing emails, sequences, newsletters
- `content-*` — Blog posts, articles, thought leadership
- `social-*` — LinkedIn, Twitter/X, social content

## Core Frameworks

### AIDA (Attention → Interest → Desire → Action)
Classic funnel for structured persuasion. Best for landing pages and sales emails.

### PAS (Problem → Agitation → Solution)
Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.

### BAB (Before → After → Bridge)
Paint the transformation. Best for case studies and testimonial-style content.

### 4Cs of Copy
- **Clear** — No jargon, no ambiguity
- **Concise** — Every word earns its place
- **Compelling** — Creates forward momentum
- **Credible** — Backed by proof, not hype

## Voice Spectrum

| Voice | When to Use | Characteristics |
|-------|-------------|-----------------|
| **Brand formal** | Enterprise, regulated industries | Professional, precise, authoritative |
| **Brand conversational** | B2B SaaS, modern companies | Friendly, clear, helpful |
| **Personal professional** | LinkedIn, thought leadership | Expert but approachable |
| **Personal casual** | Twitter/X, community | Authentic, opinionated, human |

## Content Types at a Glance

| Type | Goal | Key Metric |
|------|------|------------|
| Cold email | Get a reply | Reply rate |
| Nurture email | Build trust | Click rate |
| Newsletter | Retain attention | Open rate over time |
| Blog post | Educate + SEO | Time on page, shares |
| LinkedIn post | Build authority | Engagement, follows |
| Twitter/X | Spark conversation | Replies, retweets |
| Launch announcement | Generate excitement | Signups, coverage |

## Anti-Patterns

- **Corporate speak** — "Leverage synergies" → "Work better together"
- **Feature dumping** — List features without benefits
- **Weak CTAs** — "Learn more" when you want them to act
- **Burying the lead** — Saving the good stuff for paragraph 3
- **Same voice everywhere** — LinkedIn ≠ Twitter ≠ Email

Overview

This skill is an expert GTM copywriter focused on emails, long-form content, and social media for brand and personal voices. It crafts attention-grabbing opens, clear messaging, and action-oriented CTAs tailored to launches, product updates, and thought leadership. Use it to speed content creation and improve conversion and engagement metrics.

How this skill works

When invoked, the skill applies channel-specific rules for voice, email, content, and social formats. It uses proven frameworks (AIDA, PAS, BAB) and the 4Cs (Clear, Concise, Compelling, Credible) to structure copy, then adapts tone across a spectrum from brand-formal to personal-casual. Outputs include subject lines, bodies, sequences, social threads, and CTAs optimized for the target metric.

When to use it

  • Writing launch announcement emails and sequences
  • Drafting product update or feature announcement copy
  • Creating newsletters and long-form blog posts for thought leadership
  • Composing LinkedIn posts, Twitter/X threads, and short social content
  • Preparing cold outreach or nurture sequences to improve reply and click rates

Best practices

  • Start with a high-impact first line to earn attention
  • Choose one primary goal per piece (reply, click, signup, share) and design the CTA accordingly
  • Match voice to channel: formal for enterprise, conversational for B2B SaaS, casual for community
  • Prefer benefits over features; always answer "what's in it for me?"
  • Keep copy concise: remove fluff, keep the narrative arc (Problem→Solution→Action)

Example use cases

  • Cold outreach email using PAS to drive replies and demos
  • Three-email launch sequence: announcement, social proof, FOMO-close
  • Newsletter structure that balances short updates with one deep article to improve retention
  • LinkedIn thought-leadership post using BAB to illustrate transformation and invite discussion
  • Twitter/X thread that teases insight, delivers steps, and ends with a clear next step

FAQ

Can this skill produce full email sequences?

Yes. It drafts subject lines, preheaders, individual email bodies, and recommended send cadences aligned to the campaign goal.

How does it adapt tone across channels?

It selects voice profiles (brand-formal, brand-conversational, personal-professional, personal-casual) and applies channel conventions like subject-line optimization for email and short hooks for social.