home / skills / mikefilsaime-groove / clickcampaigns-for-claude-code-in-cursor / waitlist
This skill helps you design and deploy compelling waitlist funnels to capture leads and maximize launch conversions.
npx playbooks add skill mikefilsaime-groove/clickcampaigns-for-claude-code-in-cursor --skill waitlistReview the files below or copy the command above to add this skill to your agents.
---
name: waitlist-funnel
description: This skill should be used when the user asks to "create a waitlist page", "build a coming soon funnel", "pre-launch landing page", "waitlist signup", or mentions waitlists, pre-launch funnels, or coming soon pages. Creates waitlist funnels that build anticipation and convert at launch.
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# Waitlist Funnel
Build waitlist funnels that create massive anticipation, capture qualified leads, and convert them when your product or service launches. Create FOMO and exclusivity while building a qualified audience.
## Core Objectives
- Build massive anticipation and excitement
- Capture qualified leads and build audience
- Create FOMO through exclusivity and scarcity
- Convert waitlist members at launch
- Maximize launch day revenue
## Waitlist Page Structure
### Above-the-Fold
- **Headline:** "Join the Waitlist for [Product/Service]"
- **Subheadline:** Transformation promise or exclusive access benefit
- **Value Proposition:** What they'll get and why it matters
- **Social Proof:** Waitlist count, early access benefits
- **CTA:** "Join the Waitlist" or "Reserve My Spot"
- **Email Capture:** Simple form (email + optional name)
### Anticipation Section
**What's Coming:**
- Product/service preview
- Key features or benefits
- Transformation promise
- Why it's different
**Exclusive Benefits:**
- Early access
- Founding member pricing
- Exclusive bonuses
- Limited spots
**Launch Timeline:**
- Expected launch date
- Countdown (if close)
- What happens next
### Social Proof
- Current waitlist count
- Endorsements
- Media mentions
- Early feedback
### Scarcity Elements
- Limited early access spots
- Founder pricing for first X members
- Exclusive bonuses for waitlist only
- Time-limited benefits
## Pre-Launch Nurture Sequence
### Engagement Emails
**Email 1: Welcome (Immediate)**
- Thank you for joining
- What to expect
- Exclusive preview
**Email 2: Behind-the-Scenes (Day 3)**
- Development progress
- Why we're building this
- Sneak peek
**Email 3: Exclusive Preview (Day 7)**
- Feature highlight
- Early look at results
- Build excitement
**Email 4: Social Proof (Day 10)**
- Early user feedback
- Testimonials
- Industry validation
**Email 5: Launch Countdown (Day 14)**
- Launch date announcement
- What's included
- Early access details
### Launch Sequence
**Email 1: "Launching Tomorrow"**
- Final reminder
- What's coming
- Prepare to act
**Email 2: "Early Access Now Open"**
- Exclusive early access
- Special pricing
- Limited time
**Email 3: "24 Hours Left for Early Access"**
- Urgency
- What you'll miss
- Final CTA
**Email 4: "It's Live!"**
- Public launch
- Waitlist benefits ending
- Last chance
## Confirmation Page
**After Signup:**
- Confirmation message
- What to expect
- Social sharing incentive
- Refer-a-friend option (optional)
## Copywriting Style
- Exciting, exclusive, anticipation-building
- Emphasize transformation and outcomes
- Use specific benefits and previews
- Build FOMO through scarcity
- Create excitement about launch
## Quality Checklist
- Does waitlist build genuine anticipation?
- Is exclusivity real and compelling?
- Does nurture sequence maintain excitement?
- Is launch sequence conversion-optimized?
- Will waitlist members convert at launch?
## Additional Resources
### Reference Files
- **`references/launch-sequences.md`** - Pre-launch email sequences
This skill builds high-converting waitlist and pre-launch funnels that generate anticipation, capture qualified leads, and maximize launch-day conversions. It produces persuasive waitlist landing pages, confirmation flows, and full pre-launch and launch email sequences. The focus is on exclusivity, FOMO, and measurable conversion steps to turn signups into paying customers.
I create a compact waitlist page blueprint with above-the-fold messaging, clear value proposition, social proof, and an optimized email capture form. I then generate a multi-stage nurture sequence (welcome → behind-the-scenes → previews → social proof → countdown) and a launch sequence that drives urgency and early conversions. I also provide confirmation page copy and share/referral mechanics to amplify signups.
How many nurture emails should I send before launch?
Aim for 4–6 pre-launch emails spaced over 1–3 weeks: welcome, behind-the-scenes, exclusive preview, social proof, and a launch countdown.
What should be on the confirmation page after signup?
Show a thank-you message, next steps, expected timeline, social-share buttons, and an optional refer-a-friend incentive to boost signups.