shock-and-awe skill

---
name: shock-and-awe-funnel
description: This skill should be used when the user asks to "create a shock and awe package", "build a premium physical package funnel", "unboxing experience funnel", "premium package offer", or mentions shock and awe, physical product packages, or premium unboxing experiences. Creates premium package funnels that justify high-ticket pricing through tangible value.
---

# Shock & Awe Launch Funnel

Build Shock & Awe funnels that create massive excitement through premium physical packages, surprise bonuses, and concierge-level service. Position offers as premium, exclusive experiences beyond digital products.

## Core Objectives

- Create massive perceived value through premium physical packages
- Build excitement through surprise bonuses and inserts
- Position offer as exclusive and premium
- Justify higher pricing through tangible value
- Create unboxing experience that generates social sharing

## Package Strategy

### Core Package Contents

**Physical Components:**
- Premium printed materials (workbooks, guides, checklists)
- Branded items (t-shirts, mugs, stickers)
- Exclusive bonuses (USB drives, certificates)
- Surprise inserts (handwritten notes, bonus content)
- Premium packaging (boxes, tissue paper, branded tape)

**Digital Components:**
- Course or program access
- Bonus training videos
- Exclusive community access
- Resource library
- Ongoing support

**Value Stack:**
- Core product value
- Physical package value
- Bonus items value
- Exclusive access value
- Total perceived value vs. price

## Funnel Structure

### Sales Page

**Above-the-Fold:**
- **Headline:** "The [Product Name] Shock & Awe Package"
- **Subheadline:** Premium positioning statement
- **Package Preview:** Visual showcase of all contents
- **Value Stack:** Breakdown of everything included
- **Social Proof:** Unboxing testimonials
- **CTA:** "Get Your Shock & Awe Package Now"

**Package Contents Section:**
- Detailed breakdown of every item
- High-quality images of physical items
- Value assigned to each component
- Surprise element teaser ("Plus secret bonuses inside!")
- Unboxing video or photos

**Premium Positioning:**
- Why this differs from digital-only
- The unboxing experience you'll have
- Value of physical materials
- Exclusive nature of package
- Limited availability messaging

### Email Sequence

**Pre-Purchase:**
1. Package preview and excitement building
2. Value stack breakdown
3. Social proof and testimonials
4. Urgency and scarcity
5. Final call to action

**Post-Purchase:**
1. Order confirmation with shipping details
2. Package shipped notification
3. "Your package is arriving soon!"
4. Unboxing guide and what to expect
5. Post-unboxing engagement

## Unboxing Experience Design

### Package Opening Sequence

1. **Outer Box:** Premium packaging with branding
2. **Opening:** Tissue paper, branded elements
3. **Reveal:** Core materials first
4. **Surprises:** Hidden bonuses and inserts
5. **Final Touch:** Handwritten note or personalization

### Visual Elements

- High-quality product photography
- Unboxing video or GIF
- Lifestyle images showing package in use
- Social media shareable moments
- Instagram-worthy presentation

## Copywriting Style

- Premium, exclusive, exciting tone
- Focus on experience, not just content
- Vivid language describing unboxing
- Create anticipation for surprises
- Emphasize tangible value and exclusivity

## Fulfillment & Operations

**Package Assembly:**
- Quality control checklist
- Personalization process
- Surprise insert placement
- Packaging standards
- Shipping preparation

**Shipping & Delivery:**
- Premium shipping options
- Tracking and updates
- Delivery experience
- International considerations
- Replacement policy

## Quality Checklist

- Does package create genuine "shock and awe"?
- Is every component premium and valuable?
- Does unboxing experience generate excitement?
- Is value stack compelling and believable?
- Does this justify premium pricing?
- Are surprises genuinely surprising?
- Will recipients share on social media?

## Additional Resources

### Reference Files
- **`references/premium-packaging.md`** - Package design and fulfillment best practices