home / skills / mikefilsaime-groove / clickcampaigns-for-claude-code-in-cursor / seo-local
This skill creates high-impact Google Business Profile posts with local relevance to boost map pack visibility, CTR, and customer actions.
npx playbooks add skill mikefilsaime-groove/clickcampaigns-for-claude-code-in-cursor --skill seo-localReview the files below or copy the command above to add this skill to your agents.
---
name: gbp-posts
description: This skill should be used when the user asks to "create Google Business posts", "GBP content calendar", "local SEO updates", "Google maps posts", or mentions Google Business Profile, local ranking, or map pack visibility. Creates high-impact local SEO content for Google Business Profiles.
---
# GBP Posts & Local Visibility
Maximize visibility in the "Google Map Pack" and drive local conversions through a strategic, consistent cadence of Google Business Profile (GBP) posts. This skill focuses on localized content that signals relevance to Google's algorithm.
## Core Objectives
- Increase Map Pack rankings through regular "Freshness" signals
- Drive clicks to website, calls, or bookings directly from the SERP
- Communicate offers, events, and updates to local searchers
- Establish local authority and neighborhood presence
- Boost CTR (Click-Through Rate) using high-intent visual content
## Mandatory Elements
### 1. Post Types
- **What's New:** General updates, blog links, or "Behind the scenes."
- **Offers:** Coupons, discounts, or limited-time specials with "Get Offer" buttons.
- **Events:** Workshops, webinars, or local community involvement.
### 2. Local Signals
- **Geographic Keywords:** Mentioning neighborhoods, landmarks, and city names.
- **Local Service Context:** Connecting services to specific local needs.
- **Visual Proof:** Real photos of local work, team members, or the physical office.
## Structure & Frameworks
### The "Local Authority" Content Calendar
- **Monday:** "Monday Motivation" or Tip (Local Context).
- **Wednesday:** "Work in Progress" or Case Study (Neighborhood Specific).
- **Friday:** "Weekend Offer" or Community Spotlight.
### The Perfect GBP Post Structure
1. **The Hook:** Bold, localized benefit (e.g., "Best AC Repair in [City]").
2. **The Body:** 150-300 words of value-driven copy with geographic keywords.
3. **The Image:** Geotagged, high-quality original photo (not stock).
4. **The CTA:** Clear button (Call Now, Book, Learn More).
## Voice & Tone Guidelines
- **Helpful Neighbor:** Friendly, approachable, and locally rooted.
- **Clear & Urgent:** For offers, use strong "Buy Now" or "Book Today" language.
- **Community-Focused:** Show that the business cares about the local area.
- **Formatting:** Keep paragraphs short; searchers are often on mobile.
## Concrete Examples
### "What's New" Post: AC Maintenance
"Is your AC ready for the [City] summer heat? ☀️ We just finished a full system tune-up for a neighbor in [Neighborhood Name]. Don't wait for a breakdown—book your $99 inspection today and stay cool all season long. [Book Now Button]"
### "Offer" Post: New Client Special
"🎉 NEW CLIENT SPECIAL: $20 Off Your First Service! We love being part of the [City] community. Mention this Google post to claim your discount. Valid for all new neighbors through the end of the month. [Get Offer Button]"
## Quality Checklist
For every GBP post, ask:
- [ ] Does it include at least one local keyword or landmark?
- [ ] Is the image original (not a generic stock photo)?
- [ ] Is there a clear, high-intent Call to Action (CTA)?
- [ ] Is the most important info in the first 80 characters (the "snippet")?
- [ ] Does it accurately reflect the business's current services and offers?
This skill creates high-impact Google Business Profile (GBP) posts and local SEO content designed to increase Map Pack visibility and drive local conversions. It produces a consistent content cadence, localized copy, image guidance, and CTAs tailored to local search intent. Use it to build post calendars, offers, events, and neighborhood-focused updates that boost clicks, calls, and bookings.
The skill generates GBP-ready posts using proven post types (What’s New, Offers, Events) and the “Perfect GBP Post” structure: hook, 150–300 word body with geographic keywords, original image guidance, and a clear CTA. It also recommends a weekly content calendar, local keyword suggestions, and a quality checklist to ensure each post signals relevance to Google and appeals to local searchers.
How long should each GBP post be?
Aim for 150–300 words in the body and keep the most important info in the first 80 characters for the snippet.
What images work best for GBP posts?
Use high-quality, original photos showing real jobs, the team, or the storefront with geotags; avoid generic stock images.
How often should I post?
Post at least twice weekly for freshness signals; a 3-post weekly cadence (tip, case study, offer) is recommended for local visibility.