home / skills / mikefilsaime-groove / clickcampaigns-for-claude-code-in-cursor / referral-program

referral-program skill

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/skills-and-instructions/skills/funnels/referral-program

This skill helps you design and launch effective referral program funnels that turn customers into advocates and drive cost-efficient growth.

npx playbooks add skill mikefilsaime-groove/clickcampaigns-for-claude-code-in-cursor --skill referral-program

Review the files below or copy the command above to add this skill to your agents.

Files (1)

SKILL.md

2.9 KB

---
name: referral-program-funnel
description: This skill should be used when the user asks to "create a referral program", "build a refer-a-friend page", "referral funnel", "customer referral system", or mentions referral programs, refer-a-friend, or viral loops. Creates referral program funnels that turn customers into advocates.
---

# Referral Program Funnel

Build referral program funnels that incentivize existing customers to refer new customers, creating a sustainable growth engine. Reward advocates while acquiring new customers cost-effectively.

## Core Objectives

- Motivate existing customers to refer
- Make referral process simple and rewarding
- Acquire new customers cost-effectively
- Build sustainable growth engine
- Maximize lifetime value through referrals

## Program Page Structure

### Above-the-Fold

- **Headline:** "Refer Friends, Earn Rewards" or "Share the Love, Get Rewarded"
- **Subheadline:** Clear value proposition
- **Reward Structure:** What they earn for referrals
- **Social Proof:** Success stories, rewards earned
- **CTA:** "Start Referring" or "Get Your Link"

### Program Details

**How It Works:**
1. Get your unique referral link
2. Share with friends
3. Friends sign up/purchase
4. You earn rewards

**Reward Structure:**
- Per-referral rewards
- Tier levels (if applicable)
- Double-sided rewards (referrer + referred)
- Bonus milestones

**Referral Tools:**
- Unique shareable link
- Email templates
- Social media assets
- Copy-to-clipboard functionality

### Tracking & Dashboard

- Referrals sent
- Conversions
- Rewards earned
- Reward status

### Program Terms

- Clear eligibility rules
- Reward conditions
- Limitations
- Fraud prevention

## Reward Structures

### Types of Rewards

**Cash/Credit:**
- Account credit
- Cash payouts
- Discounts

**Product/Service:**
- Free products
- Extended subscriptions
- Premium upgrades

**Tiered Rewards:**
- Bronze: 1-5 referrals
- Silver: 6-15 referrals
- Gold: 16+ referrals

### Double-Sided Incentives

- Referrer gets X
- New customer gets Y
- Both benefit

## Email Sequences

### Invitation to Program

- Introduction to referral program
- How it works
- Reward highlight
- Get started CTA

### Referral Activity

- "Someone used your link!"
- Conversion notification
- Reward earned notification
- Progress to next tier

### Re-engagement

- Reminder about unused credits
- New referral milestone opportunity
- Limited-time bonus offer

## Copywriting Style

- Simple, rewarding, motivating
- Emphasize benefits and rewards
- Use specific examples and success stories
- Build excitement about earning
- Make it feel easy and worthwhile

## Quality Checklist

- Are incentives compelling and valuable?
- Is referral process simple and frictionless?
- Does program motivate action?
- Are rewards delivered promptly?
- Will customers want to refer?

## Additional Resources

### Reference Files
- **`references/referral-tactics.md`** - Referral program optimization strategies

Overview

This skill builds referral program funnels that turn customers into advocates by designing pages, reward structures, tracking, and messaging. It creates a clear refer-a-friend experience that motivates sharing, captures referrals reliably, and maximizes customer lifetime value. Use it to launch or optimize a referral-driven growth channel quickly.

How this skill works

The skill generates a complete referral funnel: above-the-fold page copy, step-by-step program details, reward options, tracking dashboard specs, and the email sequences that drive participation and retention. It recommends referral tools (unique links, social sharing assets, and copy-to-clipboard), designs reward mechanics (single-sided, double-sided, tiered), and includes terms and fraud-prevention guidance. Outputs are ready-to-implement copy and technical requirements for developers and marketers.

When to use it

Launching a new refer-a-friend program to acquire customers cost-effectively
Optimizing an underperforming referral flow or reward structure
Creating landing pages and campaign emails for viral growth
Designing double-sided incentives or tiered referral rewards
Preparing tracking and dashboard specs for referral analytics

Best practices

Keep the referral process simple: unique link, one-click share, clear steps
Use double-sided or immediate rewards to boost conversion and motivation
Provide social proof and specific examples to increase trust and urgency
Track referrals, conversions, and reward status in a dedicated dashboard
Include clear terms, eligibility, and fraud prevention rules up front

Example use cases

Create a refer-a-friend landing page with headline, reward summary, and CTA
Design an email sequence: program invite, conversion alert, and re-engagement
Set up a tiered rewards plan to encourage repeat referrals and higher LTV
Specify frontend and backend tracking fields for referrals and payouts
Draft short ad copy and VSL script promoting a limited-time referral bonus

FAQ

What reward types work best?

Double-sided incentives (both referrer and referred benefit) and immediate, tangible rewards like account credit or discounts typically perform best.

How do I prevent fraud?

Limit duplicate accounts, require verified actions for reward eligibility, cap referral payouts, and monitor unusual referral patterns in the tracking dashboard.