quiz-assessment skill

---
name: quiz-assessment-funnel
description: This skill should be used when the user asks to "create a quiz funnel", "build an assessment", "quiz lead magnet", "personality quiz", "product recommendation quiz", or mentions quizzes, assessments, or personalized lead funnels. Creates quiz funnels that segment prospects and deliver personalized experiences.
---

# Quiz / Assessment Funnel

Build quiz and assessment funnels that segment prospects, deliver personalized value, and route leads into the most relevant nurture or sales path. Create experiences that feel bespoke while giving rich data for follow-up.

## Core Objectives

- Attract attention with curiosity-driven quiz hooks
- Collect high-quality data to personalize follow-up
- Deliver instant results that create "aha!" moments
- Segment leads for tailored nurture sequences
- Bridge naturally into relevant offers based on results

## Quiz Architecture

### Landing Page

**Above-the-Fold:**
- **Headline:** "Discover Your [X] Score in Under 2 Minutes"
- **Subheadline:** Transformation promise or insight they'll receive
- **Social Proof:** Number of people who've taken it
- **CTA:** "Start The Quiz" (prominent button)
- **Trust Elements:** Privacy promise, time estimate

### Question Design

**Question Count:** 8-12 questions ideal (under 3 minutes)

**Question Types:**
- Multiple choice (single or multi-select)
- Sliding scale (1-10)
- Yes/No or True/False
- Image selection
- Ranking

**Question Flow:**
1. Easy, engaging opener (builds commitment)
2. Mix of diagnostic and psychographic questions
3. Progress bar showing completion
4. Email capture at or near the end

### Scoring Framework

**Scoring Methods:**
- Point-based (each answer adds points)
- Category-based (answers map to outcomes)
- Weighted scoring (some questions matter more)
- Branching logic (different paths based on answers)

**Outcome Personas (Example):**
- **Score 0-30:** Starter (needs fundamentals)
- **Score 31-60:** Growing (ready for optimization)
- **Score 61-100:** Advanced (ready for scaling)

### Results Page

**Personalized Elements:**
- Outcome-specific headline
- Score or category display
- Diagnostic narrative explaining what it means
- 3-step action plan tailored to result
- Testimonial from someone with same outcome
- CTA to relevant offer

### Email Segmentation

**Per-Outcome Sequences:**
- Welcome email with results summary
- Educational content tailored to level
- Case study of similar starting point
- Bridge to relevant offer
- Urgency/deadline if applicable

## Copywriting Style

- Conversational and judgment-free
- Create curiosity and self-discovery desire
- Personalized based on outcome
- Bridge results to solutions naturally
- Feel like consulting, not lead gen

## Examples

### Quiz Landing Page Copy

```html
<section style="background: #F7FAFC; padding: 80px 20px; text-align: center;">
  <div style="max-width: 600px; margin: 0 auto;">
    
    <p style="color: #E53E3E; font-size: 14px; margin-bottom: 10px;">
      FREE 2-MINUTE ASSESSMENT
    </p>
    
    <h1 style="font-size: 42px; color: #1A202C; line-height: 1.2; margin-bottom: 20px;">
      What's Your Marketing Score?
    </h1>
    
    <p style="font-size: 18px; color: #4A5568; margin-bottom: 30px;">
      Discover the #1 bottleneck holding back your growth—and get a personalized action plan to fix it.
    </p>
    
    <button style="background: #5A67D8; color: white; font-size: 20px; padding: 18px 48px; border: none; border-radius: 8px; cursor: pointer;">
      Take The Free Assessment →
    </button>
    
    <p style="font-size: 14px; color: #718096; margin-top: 20px;">
      ✓ Takes under 2 minutes • ✓ Get instant results • ✓ 47,000+ have taken it
    </p>
    
  </div>
</section>
```

### Sample Questions

**Question 1 (Warm-Up):**
```
What best describes your current situation?

○ Just getting started (less than 1 year in business)
○ Growing but inconsistent (1-3 years)  
○ Established but plateaued (3+ years)
○ Scaling rapidly (ready for optimization)
```

**Question 5 (Diagnostic):**
```
How would you rate your current lead generation? (Slider 1-10)

1 -------|-------- 10
"Struggling"    "Crushing it"
```

**Question 8 (Psychographic):**
```
What's most important to you right now?

○ More leads and traffic
○ Better conversion rates
○ Higher customer lifetime value
○ More time freedom
```

**Final Question (Email Capture):**
```
Where should we send your personalized results?

[First Name]
[Email Address]

Your results include:
✓ Your Marketing Score (out of 100)
✓ Your #1 bottleneck identified
✓ Custom 3-step action plan
✓ Recommended resources for YOUR level

[Get My Results →]

🔒 We'll never spam you. Unsubscribe anytime.
```

### Results Page Example

**For "Starter" Outcome (Score 0-30):**

```html
<section style="background: #FFF5F5; padding: 60px 20px; text-align: center;">
  <div style="max-width: 700px; margin: 0 auto;">
    
    <h1 style="font-size: 48px; color: #C53030; margin-bottom: 10px;">
      Your Score: 27/100
    </h1>
    
    <h2 style="font-size: 28px; color: #1A202C; margin-bottom: 20px;">
      You're in the "Foundation Builder" Stage
    </h2>
    
    <p style="font-size: 18px; color: #4A5568; line-height: 1.7;">
      Here's the truth: You have a lot of potential that's being held back by gaps in your marketing foundation. The good news? These are the EASIEST gaps to fix—and once you do, everything else gets easier.
    </p>
    
    <div style="background: white; border-radius: 12px; padding: 30px; margin: 30px 0; text-align: left;">
      <h3 style="color: #1A202C;">Your #1 Bottleneck: Lead Generation</h3>
      <p style="color: #4A5568;">
        Based on your answers, you're struggling to get enough qualified leads into your pipeline. This is causing revenue inconsistency and making everything feel harder than it needs to be.
      </p>
    </div>
    
    <div style="background: white; border-radius: 12px; padding: 30px; margin: 30px 0; text-align: left;">
      <h3 style="color: #1A202C;">Your 3-Step Action Plan:</h3>
      <ol style="color: #4A5568; line-height: 2;">
        <li><strong>Fix Your Offer:</strong> Create one clear, compelling offer that solves a specific problem</li>
        <li><strong>Build Your Lead Magnet:</strong> Give away something valuable to capture emails</li>
        <li><strong>Set Up Simple Nurture:</strong> 5-email welcome sequence that builds trust</li>
      </ol>
    </div>
    
    <p style="font-size: 18px; color: #1A202C; font-weight: bold; margin-bottom: 20px;">
      Want help implementing this?
    </p>
    
    <button style="background: #38A169; color: white; font-size: 20px; padding: 18px 48px; border: none; border-radius: 8px; cursor: pointer;">
      Get The Foundation Builder Toolkit (Free) →
    </button>
    
  </div>
</section>
```

## Guidelines

**Avoid Quiz Pitfalls:**
- Never: Ask for email before delivering value
- Never: Create generic results that apply to everyone
- Avoid: More than 12 questions (completion drops)
- Skip: Complex branching that confuses users

**Question Design Rules:**
- Start with easy, engaging questions
- One question per screen (mobile-friendly)
- Progress bar is mandatory (reduces abandonment)
- Every question must serve segmentation purpose
- Mix diagnostic (what they do) with psychographic (why they do it)

**Results Page Requirements:**
- Feel personalized (use their quiz answers)
- Provide genuine insight (not just flattery)
- Include specific action steps
- Bridge naturally to relevant offer
- Don't make the CTA the only value

**Segmentation Best Practices:**
- 3-5 outcome categories is ideal
- Each outcome needs its own email sequence
- Tag extensively for future personalization
- Track which outcomes convert best

**Conversion Optimization:**
- Show social proof: "47,000+ people have taken this"
- Promise quick completion: "Under 2 minutes"
- Guarantee value: "Get your personalized report"
- Reduce friction: Email only, not name required

**Technical Considerations:**
- Mobile-first design (60%+ will be mobile)
- Save progress (in case they abandon)
- Integrate with CRM via proper field mapping
- Retargeting pixels for incomplete quizzes

## Quality Checklist

- Does the quiz hook create genuine curiosity?
- Are questions strategically designed for segmentation?
- Do results feel truly personalized?
- Is the action plan specific and valuable?
- Does the offer bridge naturally from results?
- Is completion time under 3 minutes?
- Are email sequences tailored per outcome?

## Additional Resources

### Reference Files
- **`references/quiz-questions.md`** - Question bank templates by industry