pr-influencer skill

---
name: podcast-tour
description: This skill should be used when the user asks to "get on podcasts", "podcast outreach", "podcast tour", "secure podcast appearances", or mentions podcast guesting, podcast pitching, or podcast PR. Creates strategic podcast outreach campaigns that secure high-value podcast appearances and build authority.
---

# Podcast Tour & Guest Outreach

Design strategic podcast outreach campaigns that secure high-value podcast appearances, build authority through guest speaking, and drive audience growth through targeted podcast pitching and relationship building.

## Core Objectives

- Secure appearances on high-value, relevant podcasts
- Build authority and thought leadership through guest speaking
- Drive audience growth and brand awareness
- Create long-term relationships with podcast hosts
- Maximize ROI from each podcast appearance

## Mandatory Elements

### 1. Podcast Research & Targeting
- **Relevance:** Podcasts that match your expertise and audience
- **Audience Size:** Balance between reach and relevance
- **Host Research:** Understand host's interests and interview style
- **Episode Analysis:** Listen to recent episodes to understand format

### 2. Pitch Strategy
- **Personalization:** Reference specific episodes or host interests
- **Value Proposition:** Clear benefit to host and audience
- **Topic Ideas:** 3-5 specific, compelling episode topics
- **Credibility:** Social proof, past appearances, expertise

### 3. Follow-Up Sequence
- **Initial Pitch:** Personalized email with topic ideas
- **Follow-Up 1 (Week 1):** Gentle reminder if no response
- **Follow-Up 2 (Week 2):** Additional value or angle
- **Relationship Building:** Engage on social media, comment on episodes

## Structure & Frameworks

### The "Value-First" Framework
1. **Research:** Find podcasts where you can provide genuine value
2. **Personalize:** Show you understand their show and audience
3. **Pitch Value:** Focus on what you'll deliver, not what you want
4. **Follow Up:** Persistent but respectful follow-up

### Podcast Pitch Email Structure
```text
"Subject: [Topic Idea] for [Podcast Name]?

Hi [Host Name],

I've been listening to [Podcast Name] and loved your episode on 
[Specific Episode Topic]. Your approach to [insight] really 
resonated with me.

I'm [Your Name], and I help [target audience] [achieve outcome]. 
I'd love to share [specific insight/method] that I think your 
audience would find valuable.

Here are 3 episode ideas:

1. [Topic 1]: [Brief description of value]
2. [Topic 2]: [Brief description of value]
3. [Topic 3]: [Brief description of value]

[Social proof: Past appearances, credentials, results]

Would you be interested in having me on? I'm flexible on timing 
and happy to work around your schedule.

Looking forward to the possibility!

[Your Name]
[Contact Info]"
```

## Voice & Tone Guidelines

- **Respectful & Professional:** Show you value their time
- **Value-Focused:** Emphasize what you'll deliver to their audience
- **Personalized:** Reference specific episodes and host interests
- **Formatting:** Use clear topic lists, bullet points, and professional email structure

## Concrete Examples

### Topic Pitch Examples
```text
"Topic Ideas for Marketing Podcast:

1. 'The 3 Funnel Mistakes That Kill 90% of Campaigns (And How to Fix Them)'
   - Share data-driven insights from analyzing 500+ funnels
   - Practical frameworks listeners can implement immediately

2. 'Why Your Email Open Rates Don't Matter (And What Actually Does)'
   - Challenge conventional wisdom with real data
   - Provide alternative metrics that drive revenue

3. 'The Hidden Psychology Behind High-Converting Sales Pages'
   - Break down proven frameworks (Halbert, Kennedy, etc.)
   - Show before/after examples with results"
```

### Follow-Up Email
```text
"Subject: Following up - [Topic] for [Podcast Name]

Hi [Host Name],

Just wanted to follow up on my previous email about appearing on 
[Podcast Name].

I know you're busy, so I wanted to share a quick case study that 
illustrates the [topic] I mentioned - thought it might be helpful 
for your audience: [Link]

Still very interested in sharing this with your listeners if 
you're open to it!

[Your Name]"
```

## Quality Checklist

For every podcast tour plan, ask:
- [ ] Are target podcasts relevant to your expertise and audience?
- [ ] Are pitches personalized to each host and show?
- [ ] Do topic ideas provide clear value to the podcast audience?
- [ ] Is there a clear follow-up sequence?
- [ ] Will this campaign secure high-value podcast appearances?