merch-store skill

---
name: merch-store
description: This skill should be used when the user asks to "set up a merch store", "create print-on-demand shop", "sell t-shirts/mugs", "merchandise strategy", or mentions Printful, Printify, Shopify Merch, or influencer merchandise. Creates strategic plans for selling physical brand assets.
---

# Merch Store & Physical Products

Launch and optimize physical merchandise stores that build brand affinity, create walking advertisements, and generate additional revenue streams through print-on-demand or stocked inventory.

## Core Objectives

- Design a cohesive, brand-aligned merchandise collection
- Integrate print-on-demand (POD) or inventory systems with the storefront
- Optimize product pages for high-intent visual conversion
- Create "Unboxing Experiences" that drive social sharing
- Maximize average order value through bundles and upsells

## Mandatory Elements

### 1. Collection Strategy
- **Niche Alignment:** Products that the target audience actually wants to wear/use.
- **Design Language:** High-quality graphics that represent the brand "vibe," not just a logo.
- **Quality Control:** Specifying fabric weights, print types, and durability.

### 2. Operational Integration
- **Platform Choice:** Shopify, Printful, Printify, or dedicated influencer platforms.
- **Shipping Rules:** Clear domestic and international rates and timelines.
- **Returns Policy:** Managing expectations for custom-printed items.

## Structure & Frameworks

### The "Wearable Brand" Framework
1. **The Hero Product:** A single item (e.g., Hoodie) that represents the peak of the brand.
2. **The Essentials:** T-shirts, hats, and stickers for lower-friction entry points.
3. **The Limited Drop:** Creating scarcity with "seasonal" or "event-only" merch.

### Product Page High-Conversion Checklist
- **Lifestyle Imagery:** Showing the product being used/worn by "real" people.
- **Size Guides:** Accurate measurements to reduce returns.
- **Material Details:** "100% Ring-spun cotton," "Dishwasher safe," etc.
- **Trust Elements:** Secure checkout and satisfaction guarantees.

## Voice & Tone Guidelines

- **Style-Focused:** Use descriptive language that evokes the "feel" of the product.
- **Community-Oriented:** Position merch as a "badge of honor" for fans.
- **Action-Oriented:** Encourage users to "Grab yours" and "Join the movement."
- **Formatting:** Use tables for product catalogs and bullet points for features.

## Concrete Examples

### Merch Bundle Example: The "Super-Fan" Pack
- **Contents:** Hoodie + Hat + Sticker Pack
- **Regular Price:** $85
- **Bundle Price:** $67 (Save 20%)
- **Copy:** "Everything you need to show your brand pride. Save $18 when you bundle."

### High-Convert Product Description (T-Shirt)
```text
"Not your average cheap giveaway tee. Our 'Standard Issue' 
heavyweight t-shirt is built for comfort and designed to last. 
Features a custom hand-drawn graphic on 100% premium cotton. 
Tailored fit. Pre-shrunk. Ready for the long haul."
```

## Quality Checklist

For every merch plan, ask:
- [ ] Do the designs genuinely represent the brand's unique identity?
- [ ] Is the fulfillment process (POD vs Inventory) clearly defined?
- [ ] Are product images high-quality and lifestyle-focused?
- [ ] Is there a clear strategy for driving traffic (Social, Email, Ads)?
- [ ] Is the shipping and return policy clear to avoid customer friction?