influencer-creator skill

---
name: influencer-creator
description: This skill should be used when the user asks to "create influencer campaign", "build creator partnership", "UGC campaign", "creator brief", "influencer marketing", or mentions influencer marketing, creator partnerships, or UGC. Creates strategic creator campaigns that drive authentic engagement.
---

# Influencer & Creator Marketing

Create strategic influencer and creator marketing campaigns that leverage creator partnerships to build brand awareness, drive engagement, and generate authentic results.

## Core Objectives

- Build authentic creator partnerships
- Create engaging creator content
- Drive brand awareness and engagement
- Maximize creator campaign performance
- Build long-term creator relationships

## Creator Campaign Strategy

### Creator Identification

**Target Creators:**
- Audience demographic alignment
- Content style fit
- Engagement quality
- Brand values alignment
- Past partnership performance

**Creator Tiers:**
- Macro (100K+): Broad reach
- Micro (10K-100K): Engaged communities
- Nano (1K-10K): Highly authentic
- UGC Creators: Content production focus

**Platform Focus:**
- Instagram
- TikTok
- YouTube
- Twitter/X
- LinkedIn

### Partnership Types

**Sponsored Content:**
- One-off posts
- Series or campaigns
- Branded content

**Affiliate Partnerships:**
- Commission-based
- Unique discount codes
- Trackable links

**Brand Ambassadors:**
- Long-term relationships
- Multiple content pieces
- Exclusivity agreements

**UGC Campaigns:**
- Content for brand use
- Ad creative production
- Social proof generation

## Creator Brief Components

### Campaign Overview

- Brand introduction
- Campaign goals
- Target audience
- Key messaging
- Timeline

### Content Requirements

**Format Specifications:**
- Platform(s)
- Content type (post, story, reel, video)
- Duration requirements
- Aspect ratios

**Creative Direction:**
- Key talking points
- Do's and don'ts
- Visual guidelines
- Brand assets to include

**Deliverables:**
- Number of pieces
- Raw content requirements
- Usage rights
- Revision process

### Guidelines

**Brand Voice:**
- Tone and style
- Key phrases
- Things to avoid

**FTC Compliance:**
- Disclosure requirements
- #ad and #sponsored
- Placement guidelines

### Compensation

- Payment amount
- Payment terms
- Performance bonuses (if any)
- Product/gift value

## Campaign Execution

### Outreach Process

1. Identify target creators
2. Research their content
3. Personalize outreach
4. Negotiate terms
5. Send contract and brief
6. Review and approve content
7. Track performance

### Content Review

- Brand alignment check
- Messaging accuracy
- Visual quality
- Disclosure compliance
- Technical requirements

### Performance Tracking

**Metrics:**
- Reach and impressions
- Engagement rate
- Click-through rate
- Conversions
- Cost per engagement

## Copywriting Style

- Authentic and creator-friendly
- Clear guidelines without restriction
- Collaborative tone
- Value-focused
- Excitement about partnership

## Quality Standards

- Briefs are clear and inspiring
- Partnerships are strategic
- Content resonates with audiences
- Campaigns drive results
- Relationships are long-term

## Quality Checklist

- Are creator briefs clear and inspiring?
- Are partnerships strategic and authentic?
- Will content resonate with audiences?
- Does this maximize campaign performance?
- Will this build long-term relationships?

## Additional Resources

### Reference Files
- **`references/creator-briefs.md`** - Creator brief templates