high-ticket-app skill

---
name: high-ticket-application-funnel
description: This skill should be used when the user asks to "create a high-ticket funnel", "build an application funnel", "VSL to application funnel", "high-ticket sales funnel", or mentions high-ticket offers, application processes, or premium service funnels. Creates funnels that combine VSL content with applications to convert prospects into high-ticket clients.
---

# High Ticket Application Funnel (VSL → Application → Calendar)

Build high-ticket funnels that combine video sales letter content with applications and scheduling to convert prospects into high-ticket clients. Position high-value services through strategic qualification.

## Core Objectives

- Build desire through VSL content
- Qualify prospects through application
- Convert qualified prospects into booked calls
- Maximize high-ticket sales
- Ensure quality client fit

## Funnel Architecture

### VSL Landing Page

**Above-the-Fold:**
- **Headline:** Transformation promise or specific outcome
- **Subheadline:** High-ticket value proposition
- **VSL Video:** Video sales letter (15-45 minutes)
- **Social Proof:** Premium client logos, results
- **CTA:** "Watch Video" or "Apply Now"

**VSL Content Structure:**
1. **Problem Agitation:** Deep dive into pain points
2. **Solution Introduction:** Your method or service
3. **Transformation Promise:** Specific outcomes achieved
4. **Social Proof:** Client testimonials with results
5. **Application Invitation:** Qualify for the opportunity

**Below-Video Elements:**
- Summary of transformation
- Client success stories with specifics
- Who this is for (and who it's NOT for)
- Application CTA

### Application Page

**Application Form Structure:**

**Qualification Questions:**
- Current situation and challenges
- Desired outcome and timeline
- What they've tried before
- Investment readiness indicators
- Commitment level assessment

**Key Question Categories:**
1. **Situation:** Where are they now?
2. **Goals:** What do they want to achieve?
3. **Timeline:** How soon do they need results?
4. **Investment:** Are they ready to invest in solving this?
5. **Commitment:** Are they serious about implementation?

**Application Page Copy:**
- "Apply for Your Strategy Call"
- Explain the review process
- Set expectations for response time
- Reinforce the value of being accepted

### Calendar Booking (Post-Approval)

**For Approved Applicants:**
- Congratulations message
- Calendar booking widget
- What to expect on the call
- Preparation instructions
- Pre-call questionnaire (optional)

**For Declined Applicants:**
- Kind decline message
- Alternative resources or offers
- Invitation to apply again later
- Lower-ticket offer if appropriate

### Email Sequences

**Post-Application:**
1. Application received confirmation
2. What to expect next
3. Authority-building content
4. Approval/next steps notification

**Post-Approval (Pre-Call):**
1. Booking confirmation
2. Pre-call preparation
3. 24-hour reminder
4. Day-of reminder

**Post-Call (No Purchase):**
1. Thank you for your time
2. Recap of discussion
3. Limited-time offer
4. Testimonials and proof
5. Final deadline

## Copywriting Style

- Premium, consultative, transformation-focused
- Emphasize high-ticket value and outcomes
- Use specific results and proof points
- Build trust through authority
- Create desire for transformation

## High-Ticket Positioning

**Value Communication:**
- Focus on ROI and outcomes, not price
- Use case studies with specific numbers
- Show transformation timelines
- Demonstrate expertise and authority

**Qualification Language:**
- "This isn't for everyone"
- "We only work with..."
- "If you're serious about..."
- "Our clients typically..."

## Quality Checklist

- Does the VSL build genuine desire for transformation?
- Does the application effectively qualify prospects?
- Is the scheduling process seamless?
- Does the follow-up sequence nurture effectively?
- Does everything position premium value?

## Additional Resources

### Reference Files
- **`references/application-questions.md`** - Qualification question frameworks