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home / skills / mikefilsaime-groove / clickcampaigns-for-claude-code-in-cursor / event-registration

event-registration skill

/skills-and-instructions/skills/funnels/event-registration

This skill helps you design and launch event registration funnels that maximize signups and attendance.

npx playbooks add skill mikefilsaime-groove/clickcampaigns-for-claude-code-in-cursor --skill event-registration

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
3.0 KB
---
name: event-registration-funnel
description: This skill should be used when the user asks to "create an event registration funnel", "build an event landing page", "workshop registration", "conference signup page", or mentions event registration, workshop signups, or conference landing pages. Creates event registration funnels that maximize signups and attendance.
---

# Event Registration Funnel

Build event registration funnels that maximize event signups, build anticipation, and ensure high show-up rates. Position events as valuable experiences that create excitement.

## Core Objectives

- Maximize event registrations
- Build anticipation and excitement
- Ensure high show-up rates
- Create valuable event experience
- Drive post-event engagement

## Registration Page Structure

### Above-the-Fold

- **Headline:** "[Event Name] - [Date/Time]"
- **Subheadline:** Value proposition and transformation promise
- **Event Details:** Date, time, location/format
- **Key Takeaways:** 3-5 things they'll learn or experience
- **Social Proof:** Past attendee testimonials
- **CTA:** "Register Now" or "Reserve My Spot"

### Event Details Section

**Agenda:**
- Schedule breakdown
- Key activities
- Timing and format

**Speakers/Presenters:**
- Bio and credentials
- Photos
- Expertise highlights

**Value Stack:**
- What they'll receive
- Materials or resources
- Access and bonuses

**Format Details:**
- In-person, virtual, or hybrid
- Location (if in-person)
- Platform (if virtual)
- Time zone information

### Logistics Section

**For In-Person:**
- Venue information
- Directions and parking
- Accommodation (if needed)
- What to bring

**For Virtual:**
- Platform access
- Technical requirements
- Replay availability

### FAQ Section

- What's included?
- Who is this for?
- Can I get a replay?
- What if I can't attend?
- Refund policy

## Reminder Sequence

### Email Sequence

**Confirmation (Immediate):**
- Registration confirmed
- Add to calendar links
- What to expect

**1 Week Before:**
- Reminder with excitement
- Preparation tips
- Agenda preview

**1 Day Before:**
- Final reminder
- Access links
- Last-minute details

**Day Of:**
- "Starting Soon" reminder
- Direct access link
- Quick value recap

## Post-Event Follow-Up

**For Attendees:**
- Thank you and replay (if applicable)
- Resources and materials
- Next steps or offers
- Feedback request

**For No-Shows:**
- "We missed you" email
- Replay access (if available)
- Future event invitation

## Copywriting Style

- Exciting, value-focused, conversion-oriented
- Emphasize transformation and outcomes
- Use specific benefits and takeaways
- Build anticipation through details
- Create urgency around registration

## Quality Checklist

- Is event positioned as valuable and exciting?
- Are details clear and compelling?
- Does reminder sequence ensure attendance?
- Will registrants feel event delivered value?
- Does this maximize registrations and show-up rates?

## Additional Resources

### Reference Files
- **`references/event-emails.md`** - Event reminder email templates

Overview

This skill builds high-converting event registration funnels that maximize signups and increase show-up rates. It designs landing pages, reminder sequences, and follow-ups that position events as valuable experiences and drive attendee action. Use it to create workshops, conferences, webinars, or hybrid event funnels with clear conversion-focused copy and logistics.

How this skill works

The skill generates a complete registration funnel including an above-the-fold landing layout, detailed agenda and speaker sections, logistics, and an FAQ. It also produces an automated reminder email sequence (confirmation, 1 week, 1 day, day-of) and post-event follow-ups for attendees and no-shows. Copy is conversion-oriented, emphasizing transformation, takeaways, and urgency while integrating social proof and value stacks.

When to use it

  • When you need a landing page that converts visitors into registrants
  • For workshops, webinars, conferences, or hybrid events
  • When you want a complete reminder sequence to boost attendance
  • To create registration funnels that include logistics and replay handling
  • When you need conversion-focused event copy and CTA optimization

Best practices

  • Lead with a clear headline, date/time, and transformation-focused subheadline
  • List 3–5 tangible takeaways to communicate immediate value
  • Include social proof (testimonials or attendance numbers) above the fold
  • Add calendar links and immediate confirmation to reduce dropoff
  • Use layered urgency (limited seats, early-bird bonuses) without overhyping

Example use cases

  • Create a webinar landing page with agenda, speaker bios, and virtual access details
  • Build a conference signup funnel with tiered tickets, accommodation info, and logistics
  • Design a workshop registration page with materials, prework instructions, and bonus access
  • Develop an in-person event funnel with parking, directions, and onsite checklist
  • Generate automated reminder and post-event email flows to increase show-up and follow-up actions

FAQ

Can this skill handle virtual and in-person event funnels?

Yes. It includes format-specific sections: venue, directions, parking for in-person; platform access and technical requirements for virtual.

Does it create the reminder emails too?

Yes. It generates a confirmation email plus 1-week, 1-day, and day-of reminders, plus post-event follow-ups for attendees and no-shows.