ecom-one-page skill

---
name: ecom-one-page-funnel
description: This skill should be used when the user asks to "create a single product page", "build a one-product funnel", "product landing page", "single product sales page", or mentions single-product funnels, product-focused landing pages, or one-page stores. Creates focused single-product funnels that maximize conversions.
---

# Ecommerce One-Page Funnel

Build one-page ecommerce funnels focused on a single product, maximizing conversions through focused presentation, compelling copy, and strategic upsells. Optimized for high-converting single-product sales.

## Core Objectives

- Maximize single-product conversions
- Present product compellingly
- Stack value through upsells
- Create urgency and desire
- Optimize for mobile and desktop

## One-Page Structure

### Hero Section (Above-the-Fold)

- **Headline:** Bold product promise or benefit
- **Subheadline:** Specific outcome or transformation
- **Product Image:** High-quality hero image
- **Key Benefits:** 3-5 main benefits
- **Pricing:** Clear and prominent
- **CTA:** "Add to Cart" or "Buy Now"

### Problem/Solution Section

**Problem Statement:**
- Pain point identification
- Empathy with customer struggle
- Cost of not solving

**Solution Introduction:**
- How product solves problem
- Unique approach or mechanism
- Why it works

### Features & Benefits Section

**Product Features:**
- Detailed feature breakdown
- Technical specifications
- What's included

**Benefits Translation:**
- Feature → Benefit mapping
- Outcome-focused language
- Transformation promise

### Social Proof Section

**Reviews & Testimonials:**
- Customer reviews with photos
- Star ratings
- Specific results mentioned
- Video testimonials (if available)

**Trust Indicators:**
- Number of customers
- Media mentions
- Certifications
- Guarantees

### Value Stack

**What's Included:**
- Main product
- Bonuses (if applicable)
- Value of each component
- Total value vs. price

### Urgency & Scarcity

**Elements:**
- Limited-time pricing
- Limited stock
- Bonus expiration
- Countdown timer (if real)

### FAQ Section

**Common Questions:**
- Shipping and delivery
- Returns and refunds
- Product specifications
- Usage instructions
- Guarantee details

### Final CTA Section

- Recap of key benefits
- Final pricing
- Strong CTA button
- Trust badges

## Upsell Strategy

### Order Bump (Checkout)

- Complementary product
- Low-ticket add-on ($7-$27)
- High perceived value
- One-click add to order

### One-Time Offer (Post-Purchase)

- Higher-ticket option
- Product bundle
- Exclusive bonuses
- Limited-time pricing

## Copywriting Style

- Product-focused, benefit-driven, conversion-oriented
- Emphasize transformation and outcomes
- Use specific features and benefits
- Build trust through social proof
- Create desire through product presentation

## Quality Checklist

- Is product presented compellingly?
- Does page maximize conversions?
- Are upsells strategic and valuable?
- Is mobile experience optimized?
- Will this maximize single-product revenue?

## Additional Resources

### Reference Files
- **`references/conversion-elements.md`** - High-converting page elements