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case-study skill

/skills-and-instructions/skills/funnels/case-study

This skill helps you build credible case study funnels that convert using real results and social proof across pages, emails, and VSL scripts.

npx playbooks add skill mikefilsaime-groove/clickcampaigns-for-claude-code-in-cursor --skill case-study

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: case-study-funnel
description: This skill should be used when the user asks to "create a case study page", "build a proof funnel", "success story page", "customer story funnel", or mentions case studies, success stories, or proof-driven funnels. Creates case study funnels that build credibility and convert through proof.
---

# Case Study / Proof Funnel

Build case study funnels that showcase success stories, build credibility, and convert prospects by demonstrating real results. Use proof and social proof to drive conversions.

## Core Objectives

- Showcase compelling success stories
- Build credibility and trust
- Demonstrate specific results
- Convert prospects through proof
- Create desire to replicate results

## Case Study Structure

### Landing Page

**Above-the-Fold:**
- **Headline:** "[Client] Achieved [Result] in [Timeframe]"
- **Subheadline:** Transformation summary
- **Key Results:** Specific numbers and metrics (prominently displayed)
- **Client Image/Logo:** Visual proof element
- **CTA:** "See How They Did It" or "Get Similar Results"

### Case Study Components

**Client Background:**
- Who they are
- Industry/niche
- Starting situation
- Why they're relatable

**The Challenge:**
- Specific problem or obstacle
- Pain points experienced
- Previous attempts
- Stakes involved

**The Solution:**
- How you helped
- Your method or approach
- Implementation process
- Timeline

**The Results:**
- Specific outcomes with metrics
- Before vs. after comparison
- Quantifiable improvements
- Qualitative benefits

**Client Testimonial:**
- Direct quote (video if possible)
- Their words about the experience
- Recommendation

### Conversion Path

**CTA Options:**
- "Get Similar Results"
- "Schedule a Consultation"
- "Apply for [Program]"
- "Download the Full Case Study"

### Supporting Elements

**Multiple Case Studies:**
- Various industries/niches
- Different result types
- Range of starting points
- Shows breadth of success

**Summary Statistics:**
- Average results
- Number of clients served
- Success rate
- Combined impact

## Case Study Page Types

### Single Case Study Deep Dive

Full detailed story with comprehensive results

### Case Study Gallery

Multiple case studies showcased with filter options

### Before/After Comparison

Visual transformation focus

### Results Dashboard

Metrics and numbers focus

## Copywriting Style

- Proof-focused, credible, results-driven
- Emphasize specific outcomes and metrics
- Use real numbers and timelines
- Build trust through authenticity
- Create desire to replicate success

## Quality Checklist

- Are case studies compelling and credible?
- Are results specific and believable?
- Does presentation build trust?
- Will prospects want to replicate results?
- Does this convert through proof?

## Additional Resources

### Reference Files
- **`references/case-study-format.md`** - Case study writing framework

Overview

This skill creates case study funnels that showcase customer success, build credibility, and convert prospects using proof-driven storytelling. It produces landing pages, deep-dive stories, galleries, and conversion paths focused on measurable results. The output is structured for high trust and clear CTAs that drive consultations or applications.

How this skill works

The skill generates a complete case study funnel by assembling landing page copy, structured case study sections (background, challenge, solution, results, testimonial), and CTA sequences. It emphasizes specific metrics, timelines, and real client quotes, and can output single deep dives, galleries, before/after pages, or a results dashboard. It also provides summary stats and conversion elements like lead magnets and consultation CTAs.

When to use it

  • When you need a high-conversion proof page to demonstrate real client outcomes
  • To build a proof-driven landing page for sales or ad campaigns
  • When launching a customer success campaign or testimonial sequence
  • To create a gallery of case studies across industries
  • When you need a downloadable or gated full case study to capture leads

Best practices

  • Lead with a clear above-the-fold headline: "[Client] Achieved [Result] in [Timeframe]"
  • Show specific metrics and before/after comparisons rather than vague claims
  • Include a real client quote or video testimonial to increase credibility
  • Provide a single, obvious CTA above and repeated through the page
  • Offer multiple case studies and a summary stats section to demonstrate breadth

Example use cases

  • Single deep-dive page for a flagship client to support high-ticket sales
  • Case study gallery to show results across niches for an agency homepage
  • Gated full case study to collect leads and qualify prospects
  • Before/after visual page to boost conversions for product launches
  • Results dashboard for email sequences and retargeting ads

FAQ

Can the skill generate visuals or videos?

I generate copy and structured layouts; include client images or video files yourself. I can provide captions, video script suggestions, and thumbnail ideas.

How do I make case studies credible?

Use real metrics, named clients or anonymized detailed profiles, direct quotes, timelines, and third-party proof like screenshots or verified stats. Avoid vague language and overclaims.