case-studies skill

---
name: case-studies
description: This skill should be used when the user asks to "create case studies", "write success stories", "client testimonials", "proof pages", or mentions case studies or social proof content. Creates compelling, credible case studies that build trust and drive conversions.
---

# Case Studies & Success Stories

Create compelling, credible case studies that transform customer success into powerful social proof that builds trust, overcomes objections, and drives conversions.

## Core Objectives

- Build credibility through real, verifiable results
- Overcome common objections with specific proof points
- Create emotional connection through relatable stories
- Demonstrate transformation and ROI clearly
- Drive action through "If they can do it, so can you" messaging

## Mandatory Elements

### 1. The Challenge
- **Before State:** Clear description of the problem or starting point
- **Pain Points:** Specific struggles the customer faced
- **Stakes:** What was at risk if they didn't solve it

### 2. The Solution
- **What They Used:** Specific product/service/approach
- **Why They Chose It:** Key decision factors
- **Implementation:** Brief overview of how they used it

### 3. The Results
- **Quantifiable Outcomes:** Numbers, percentages, dollar amounts
- **Timeline:** How long it took to see results
- **Emotional Impact:** How it changed their life/business

## Structure & Frameworks

### The "STAR" Framework
- **Situation:** The challenge they faced
- **Task:** What needed to be accomplished
- **Action:** What they did (your solution)
- **Result:** Measurable outcomes achieved

### Case Study Page Structure
1. **Hero:** Customer name, photo, headline result
2. **The Challenge:** Before state and pain points
3. **The Solution:** What they used and why
4. **The Results:** Quantifiable outcomes with visuals
5. **Testimonial Quote:** Pull quote from customer
6. **Call to Action:** "Get Similar Results" CTA

## Voice & Tone Guidelines

- **Credible & Specific:** Use real numbers and verifiable details
- **Story-Driven:** Frame as a narrative journey
- **Relatable:** Make the customer's situation feel familiar
- **Formatting:** Use pull quotes, stats boxes, and visual breaks

## Concrete Examples

### Results Section Format
```text
"Within [timeframe], [Customer Name] achieved:

• [Metric] increased by [percentage]%
• [Outcome] improved from [before] to [after]
• Generated an additional $[amount] in [timeframe]
• Reduced [pain point] by [percentage]%"
```

### Testimonial Pull Quote
```text
"[Customer Name] says: 'I was skeptical at first, but [specific result] 
proved this was exactly what I needed. Now I [transformation outcome].'"
```

## Quality Checklist

For every case study, ask:
- [ ] Are the results quantifiable and verifiable?
- [ ] Is the customer's challenge relatable to the target audience?
- [ ] Does it clearly show the transformation journey?
- [ ] Is there a strong testimonial quote included?
- [ ] Would this case study overcome common objections?