booking-calendar skill

---
name: booking-calendar
description: This skill should be used when the user asks to "set up booking", "create calendar page", "appointment scheduling", "booking system", or mentions Calendly, Acuity, or appointment booking. Creates seamless booking experiences that reduce friction and maximize appointment completions.
---

# Booking & Calendar Pages

Design frictionless booking experiences that make it effortless for prospects to schedule appointments, consultations, or calls, maximizing conversion from interest to booked appointment.

## Core Objectives

- Minimize friction in the booking process
- Clearly communicate what happens in the appointment
- Set proper expectations (duration, format, preparation)
- Reduce no-shows through confirmation and reminders
- Maximize booking completion rates

## Mandatory Elements

### 1. Pre-Booking Information
- **What to Expect:** Clear description of the appointment format
- **Duration:** How long the appointment will take
- **Preparation:** What (if anything) they should bring/prepare
- **Value Proposition:** Why this appointment is valuable

### 2. Calendar Integration
- **Availability Display:** Clear view of available time slots
- **Time Zone:** Automatic timezone detection and display
- **Buffer Time:** Appropriate buffers between appointments
- **Booking Limits:** Maximum bookings per day/week

### 3. Confirmation Flow
- **Immediate Confirmation:** Email/SMS confirmation sent instantly
- **Calendar Invite:** iCal/Google Calendar invite included
- **Reminder Sequence:** Automated reminders (24h, 2h before)
- **Rescheduling:** Easy reschedule/cancel options

## Structure & Frameworks

### The "Friction-Free Booking" Framework
1. **Reduce Cognitive Load:** Minimal form fields (name, email, phone)
2. **Show Value First:** Explain what they'll get before asking for time
3. **Make It Easy:** One-click time slot selection
4. **Confirm Immediately:** Instant confirmation reduces anxiety

### Booking Page Structure
1. **Hero:** "Book Your [Type] Call" headline + value prop
2. **What You'll Get:** Bullet points of appointment benefits
3. **Calendar Widget:** Embedded booking calendar
4. **FAQ Section:** Common questions (duration, format, prep)
5. **Trust Elements:** "No pressure" or "Free consultation" messaging

## Voice & Tone Guidelines

- **Helpful & Reassuring:** Reduce anxiety about booking
- **Clear & Direct:** No ambiguity about what happens next
- **Professional:** Build confidence in the service
- **Formatting:** Use clear sections, bullet points, and visual calendar

## Concrete Examples

### Value Proposition Section
```text
"In this [duration]-minute [call/consultation], you'll discover:

• [Benefit 1] specific to your situation
• [Benefit 2] that will help you [outcome]
• [Benefit 3] you can implement immediately
• Answers to your specific questions"
```

### FAQ Example
```text
Q: How long is the call?
A: [Duration] minutes. We'll cover [topics] and answer your questions.

Q: What do I need to prepare?
A: Just bring your questions! We'll handle the rest.

Q: Is there any obligation?
A: No pressure, no obligation. This is a free consultation."
```

## Quality Checklist

For every booking page, ask:
- [ ] Is the value proposition clear before asking for time?
- [ ] Are form fields minimal (name, email, phone max)?
- [ ] Is timezone handling automatic and clear?
- [ ] Are confirmation and reminders automated?
- [ ] Would you feel comfortable booking from this page?