home / skills / mikefilsaime-groove / clickcampaigns-for-claude-code-in-cursor / book-funnel-paid
This skill helps you create a paid book funnel that positions your book as a premium product, maximizing sales and revenue.
npx playbooks add skill mikefilsaime-groove/clickcampaigns-for-claude-code-in-cursor --skill book-funnel-paidReview the files below or copy the command above to add this skill to your agents.
---
name: book-funnel-paid
description: This skill should be used when the user asks to "create a paid book funnel", "build a premium book sales page", "sell a book", "book as product funnel", or mentions selling books, premium book positioning, or book product sales. Creates paid book funnels that position books as premium products worth investing in.
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# Book Funnel (Paid)
Build paid book funnels that position books as premium products or course companions, selling them as standalone offers or part of larger product stacks. Treat the book as a valuable product worth paying for, not just a lead magnet.
## Core Objectives
- Position book as premium, valuable product
- Justify pricing through value stack and positioning
- Maximize book sales and revenue
- Build authority and credibility
- Bridge to higher-ticket offers (optional)
## Sales Page Architecture
### Above-the-Fold
- **Headline:** Bold promise or transformation statement
- **Subheadline:** Specific outcome or benefit
- **Book Cover:** Premium 3D presentation
- **Value Proposition:** Why this book is worth the investment
- **Social Proof:** Reviews, endorsements, authority
- **CTA:** "Get [Book Title] Now"
### Book Positioning Section
**What Makes This Different:**
- Unique approach or methodology
- Why this book vs. others
- What they won't find elsewhere
**Author Credibility:**
- Expertise and credentials
- Results and track record
- Media and recognition
**Content Breakdown:**
- Chapter overview with key learnings
- Specific takeaways from each section
- Transformation journey through book
### Value Stack
**What's Included:**
- The book itself (physical/digital)
- Bonus materials
- Resources and templates
- Community access (if applicable)
- Total value statement
### Pricing Strategy
**Price Justification:**
- Value comparison (course vs. book)
- Cost of not having this information
- ROI potential
**Format Options:**
- Digital only
- Physical + digital
- Premium bundle with bonuses
**Bonuses:**
- Additional resources
- Video training
- Templates or worksheets
- Community access
### Guarantee & Risk Reversal
- Money-back guarantee
- Specific guarantee terms
- Why they can't lose
### Social Proof Section
**Reviews & Endorsements:**
- Reader testimonials
- Expert endorsements
- Amazon/Goodreads reviews
- Media coverage
### FAQ Section
- Why this price?
- Who is this for?
- What format is it in?
- Shipping information
- Guarantee details
## Email Sequence
**Pre-Purchase:**
1. Book announcement and positioning
2. Content preview and value
3. Social proof and testimonials
4. Urgency and final CTA
**Post-Purchase:**
1. Order confirmation
2. Shipping/delivery notification
3. Reading guide and tips
4. Implementation support
5. Bridge to next offer
## Copywriting Style
- Premium, authoritative, value-focused
- Emphasize transformation and outcomes
- Use specific benefits and takeaways
- Build trust through author credibility
- Justify pricing through value demonstration
## Quality Checklist
- Is book positioned as genuinely premium?
- Does value proposition justify pricing?
- Is sales page conversion-optimized?
- Does email sequence maximize sales?
- Will buyers feel book delivered value?
## Additional Resources
### Reference Files
- **`references/book-positioning.md`** - Premium book positioning strategies
This skill creates paid book funnels that position a book as a premium, revenue-generating product rather than a lead magnet. It builds high-converting sales pages, value stacks, email sequences, and upsell bridges to justify pricing and maximize sales. Use it when you want to sell a book as a standalone or as part of a larger product stack.
The skill inspects product positioning, target outcomes, author credibility, and existing content to craft a conversion-focused funnel. It produces an above-the-fold sales page structure, detailed value stack, pricing and guarantee copy, a pre- and post-purchase email sequence, and suggested bonuses and upsells. Outputs are written in a premium, outcome-driven style with clear calls to action and social proof placement.
Can this funnel support both digital and physical book formats?
Yes. The funnel includes format-specific copy, pricing options, shipping info for physical products, and delivery guidance for digital versions.
Will the funnel help me sell higher-ticket offers after the book?
Yes. The skill includes bridge offers and email flows designed to move buyers from the book to paid courses, coaching, or mastermind programs.