book-funnel skill

---
name: book-funnel
description: This skill should be used when the user asks to "create a book funnel", "build a free plus shipping funnel", "book sales page", "author funnel", or mentions free book offers, book lead magnets, or free plus shipping funnels. Creates book funnels that convert prospects into buyers and bridge to higher-ticket offers.
---

# Book Funnel (Free + Shipping)

Build book funnels that convert prospects into book buyers and position the book as a lead magnet bridging to higher-ticket offers. Use the book as a front-end offer to acquire customers profitably.

## Core Objectives

- Position book as high-value lead magnet
- Convert prospects into book buyers at breakeven or profit
- Build trust and authority through book delivery
- Bridge to higher-ticket offers through upsells
- Create customer base for backend monetization

## Funnel Structure

### Landing Page / Sales Page

**Above-the-Fold:**
- **Headline:** "Get [Book Title] FREE (Just Pay Shipping)"
- **Subheadline:** Value proposition and transformation promise
- **Book Cover:** High-quality 3D book image
- **Value Stack:** What they get in the book
- **Social Proof:** Testimonials, reviews, authority indicators
- **CTA:** "Get My Free Book Now"

**Book Value Section:**
- Chapter breakdown and key learnings
- What they'll discover or achieve
- Author credibility and authority
- Why this book is valuable
- Transformation promise with specifics

**Free + Shipping Offer:**
- "Just pay shipping" positioning
- Shipping cost transparency ($4.95-$9.95 typical)
- Value anchor (retail price vs. shipping)
- Limited availability messaging
- Urgency elements

**Social Proof Section:**
- Book reviews and testimonials
- Reader success stories
- Media mentions or endorsements
- Bestseller status (if applicable)
- Authority indicators

### Upsell Strategy

**Order Bump (On Checkout Page):**
- Complementary resource or bonus
- Low-ticket add-on ($7-$27)
- Quick decision, high value
- "Add to Order" positioning

**One-Time Offer (OTO) Page:**
- Higher-ticket product or course
- Premium bundle or membership
- Exclusive bonuses for book buyers
- Limited-time pricing
- Value stack and guarantee

**Downsell (If OTO Declined):**
- Lower-ticket offer
- Entry-level product
- Bridge to main offer
- Still valuable and relevant

### Email Sequence Strategy

**Pre-Purchase (Abandoned Cart):**
1. Book preview and value proposition
2. Social proof and testimonials
3. Urgency and scarcity
4. Final call to action

**Post-Purchase:**
1. Order confirmation with excitement
2. Shipping notification
3. "Your book is arriving soon!"
4. Post-delivery engagement
5. Upsell/cross-sell opportunities

**Post-Delivery Nurture:**
1. Welcome and reading guide
2. Key concepts and takeaways
3. Implementation tips
4. Success stories and case studies
5. Bridge to main offer

## Copywriting Style

- Conversational, value-driven, authoritative
- Focus on transformation and outcomes
- Use specific benefits and takeaways
- Build trust through author credibility
- Create urgency around free offer

## Fulfillment & Delivery

**Book Fulfillment:**
- Quality printing and binding
- Professional packaging
- Timely shipping
- Tracking and updates
- Replacement policy

**Digital Bonuses:**
- Immediate access to bonuses
- Download links and resources
- Community access
- Bonus training materials

## Examples

### Book Funnel Landing Page Copy

```html
<section style="background: #1A202C; color: white; padding: 80px 20px;">
  <div style="max-width: 1100px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items: center;">
    
    <!-- Left Column - Book Image -->
    <div style="text-align: center;">
      <img src="book-3d-cover.png" style="max-width: 350px; box-shadow: 0 20px 40px rgba(0,0,0,0.3);" />
    </div>
    
    <!-- Right Column - Copy -->
    <div>
      <p style="color: #F6E05E; font-size: 14px; margin-bottom: 10px;">
        FREE BOOK (JUST PAY SHIPPING)
      </p>
      
      <h1 style="font-size: 42px; line-height: 1.2; margin-bottom: 20px;">
        Get My New Book "The 7-Figure Agency Blueprint" FREE
      </h1>
      
      <p style="font-size: 18px; opacity: 0.9; margin-bottom: 30px;">
        Discover the exact system I used to scale my agency from $0 to $2.3M in 18 months—without burning out or hiring a massive team.
      </p>
      
      <div style="background: rgba(255,255,255,0.1); border-radius: 12px; padding: 20px; margin-bottom: 30px;">
        <p style="font-weight: bold; margin-bottom: 15px;">Inside this 247-page book, you'll discover:</p>
        <ul style="list-style: none; padding: 0; margin: 0;">
          <li style="margin-bottom: 10px;">✓ The "Profit First" pricing model that doubled my revenue overnight</li>
          <li style="margin-bottom: 10px;">✓ How to land $10K+ clients without cold outreach</li>
          <li style="margin-bottom: 10px;">✓ The 4-person team structure that runs without you</li>
          <li style="margin-bottom: 10px;">✓ My exact client onboarding system (templates included)</li>
        </ul>
      </div>
      
      <button style="background: #F6E05E; color: #1A202C; font-size: 20px; font-weight: bold; padding: 18px 48px; border: none; border-radius: 8px; cursor: pointer; width: 100%;">
        YES! Send Me The Free Book →
      </button>
      
      <p style="font-size: 14px; opacity: 0.7; margin-top: 15px; text-align: center;">
        Just pay $7.95 shipping & handling • Ships worldwide
      </p>
      
      <div style="display: flex; gap: 30px; margin-top: 30px; justify-content: center;">
        <div style="text-align: center;">
          <p style="font-size: 24px; font-weight: bold; margin: 0;">10,000+</p>
          <p style="font-size: 12px; opacity: 0.7; margin: 0;">Copies Shipped</p>
        </div>
        <div style="text-align: center;">
          <p style="font-size: 24px; font-weight: bold; margin: 0;">4.9/5</p>
          <p style="font-size: 12px; opacity: 0.7; margin: 0;">Reader Rating</p>
        </div>
        <div style="text-align: center;">
          <p style="font-size: 24px; font-weight: bold; margin: 0;">247</p>
          <p style="font-size: 12px; opacity: 0.7; margin: 0;">Pages</p>
        </div>
      </div>
      
    </div>
  </div>
</section>
```

### Order Bump Copy

```
🔥 WAIT! Add This to Your Order:

THE IMPLEMENTATION WORKBOOK ($47 Value) - Just $17

Don't just read the book—IMPLEMENT it.

This 52-page companion workbook includes:
✓ Chapter-by-chapter action worksheets
✓ My actual client proposal template
✓ Pricing calculator spreadsheet
✓ 90-day implementation roadmap

Most readers say this is MORE valuable than the book itself.

☐ YES! Add the Implementation Workbook for just $17
```

### OTO Page Copy

```
CONGRATULATIONS! Your book is on its way...

But before you go, I have a special ONE-TIME offer for book buyers only:

---

THE 7-FIGURE AGENCY MASTERCLASS
($997 Value — Today Only: $97)

The book gives you the WHAT.
The Masterclass gives you the HOW.

In 6 video modules, I'll walk you through:

Module 1: Finding Your $10K Niche (47 min)
Module 2: The Perfect Proposal System (52 min)
Module 3: Pricing for Profit (39 min)
Module 4: Client Acquisition Machine (61 min)
Module 5: Building Your A-Team (44 min)
Module 6: Systems That Scale (55 min)

PLUS: 12 months of updates + Private community access

This offer is ONLY available right now, on this page.
Once you leave, it's gone forever.

[YES! Add The Masterclass for $97] [No thanks, just send my book]
```

### Post-Purchase Email Sequence

**Email 1: Order Confirmation**

Subject: 🎉 Your book is on its way!

```
Hey {first_name}!

WOOHOO! Your copy of "The 7-Figure Agency Blueprint" just shipped.

Here's your tracking info: [TRACKING LINK]

Expected delivery: [DATE]

While you wait, here's something to get started:

I pulled out the 3 most important pages from the book and turned them into a quick-start guide. It'll take 10 minutes to read and will prime you for maximum results when your book arrives.

[Download Your Quick-Start Guide]

Can't wait to hear what you think of the book.

Talk soon,
[Name]

P.S. - Reply to this email and tell me: What's your #1 goal for your agency right now? I read every response.
```

**Email 4: Post-Delivery**

Subject: Did your book arrive? 📦

```
Hey {first_name},

Your book should have arrived by now!

Quick question: Have you cracked it open yet?

If you're like most people, you probably flipped through, saw how much good stuff is in there, and then... life happened.

I get it.

So here's my suggestion: Start with Chapter 3.

It's only 12 pages, and it contains the ONE shift that took me from $8K months to $40K months. You can read it during lunch.

Once you've read it, reply and tell me your biggest takeaway. I'd love to hear from you.

Happy reading,
[Name]

P.S. - If you haven't received your book yet, just reply to this email and I'll track it down for you personally.
```

## Guidelines

**Avoid Book Funnel Pitfalls:**
- Never: Position the book as "free" then have hidden fees
- Never: Over-promise what the book delivers
- Avoid: Shipping costs over $9.95 (conversion killer)
- Skip: Generic "buy now" CTAs

**Free + Shipping Positioning:**
- Be transparent: "Just pay $7.95 shipping"
- Anchor the value: "This book sells for $19.95 on Amazon"
- Create urgency: "Limited print run" or "While supplies last"
- Address skepticism: "Why am I giving this away?"

**Book Value Communication:**
- Show the physical product (3D mockup works great)
- Include page count (bigger = more valuable)
- Chapter highlights > table of contents
- Reader results and testimonials

**Upsell Strategy:**
- Order bump: $7-$27, should be complementary
- OTO 1: $47-$197, natural next step
- Downsell: 50% of OTO price if declined
- Each upsell should stand alone as valuable

**Email Sequence Timing:**
- Order confirmation: Immediate
- Shipping notification: When shipped
- Delivery check-in: 3-5 days after expected delivery
- Value delivery: 7 days after delivery
- Backend offer: 14+ days after delivery

**Fulfillment Excellence:**
- Ship within 48 hours of order
- Include something unexpected (bookmark, note, bonus)
- Quality printing matters—cheap books hurt brand
- Have a replacement policy and honor it

## Quality Checklist

- Is the book positioned as genuinely valuable?
- Does the "free + shipping" offer feel compelling?
- Is the upsell stack valuable and relevant?
- Does the email sequence maximize conversions?
- Will readers feel the book delivered value?
- Does this bridge naturally to backend offers?

## Additional Resources

### Reference Files
- **`references/book-upsells.md`** - Order bump and OTO strategies