auto-webinar skill

---
name: automated-webinar-funnel
description: This skill should be used when the user asks to "create an automated webinar", "build an evergreen webinar funnel", "auto webinar", "on-demand webinar", or mentions automated webinars, evergreen webinars, or pre-recorded webinar funnels. Creates automated webinar funnels that run continuously and convert on-demand.
---

# Automated Webinar Funnel

Build automated webinar funnels that run continuously, convert prospects on-demand, and maximize revenue through evergreen content and strategic automation. Combine pre-recorded webinar content with deadline logic for consistent conversions.

## Core Objectives

- Create compelling automated webinar content
- Maximize registrations continuously
- Convert prospects on-demand
- Create urgency through automated deadlines
- Optimize for long-term performance

## Funnel Structure

### Registration Page

**Above-the-Fold:**
- **Headline:** "[Webinar Topic] - Watch Now" or "Free Training Available"
- **Subheadline:** Transformation promise
- **Video Preview:** Webinar thumbnail or teaser
- **Key Takeaways:** 3-5 bullet points of what they'll learn
- **Time Selection:** "Choose a Time" or "Watch Instantly"
- **Social Proof:** Attendee count, testimonials
- **CTA:** "Reserve My Spot" or "Watch Now"

**Time Selection Options:**
- Just-in-time (starting in 15 minutes)
- Today options (morning, afternoon, evening)
- Tomorrow options
- On-demand (instant access)

### Thank You / Confirmation Page

**Elements:**
- Confirmation message
- Add to calendar buttons
- What to expect
- Bridge offer (optional low-ticket)
- Social sharing

### Webinar Watch Page

**Layout:**
- Video player (primary focus)
- Chat simulation (optional)
- Offer button (appears at pitch)
- Q&A integration (optional)
- Exit intent handling

**Automated Elements:**
- Simulated "live" feel
- Timed chat messages (optional)
- CTA button reveal at specific timestamp
- Scarcity elements

### Post-Webinar Sales Page

**When offer is revealed:**
- Full offer presentation
- Value stack and bonuses
- Countdown timer (deadline)
- Testimonials and proof
- Multiple CTAs
- FAQ and objections

## Email Automation

### Pre-Webinar Sequence

**If scheduled time selected:**
1. Registration confirmation
2. 24-hour reminder
3. 1-hour reminder
4. "Starting now" email

**If on-demand:**
1. Instant access email
2. "Did you watch?" follow-up (if not completed)

### Post-Webinar Sequence

**For viewers who saw offer:**
1. Replay access + offer reminder
2. Testimonials and social proof
3. Objection handling
4. Urgency reminder (deadline approaching)
5. Final hours
6. Cart closed

**For partial viewers:**
1. "Sorry you had to leave" + replay
2. Key points you missed
3. Offer introduction
4. Full sequence continues

**For no-shows:**
1. "We missed you" + replay
2. What you missed (FOMO)
3. Offer presentation
4. Urgency sequence

## Webinar Content Structure

### Presentation Framework

1. **Hook (0-5 min):** Big promise, pattern interrupt
2. **Story (5-15 min):** Your journey, credibility
3. **Content (15-45 min):** Value delivery, teaching
4. **Transition (45-50 min):** Bridge to offer
5. **Offer (50-70 min):** Full presentation
6. **Close (70-90 min):** Urgency, Q&A, final CTA

### Key Presentation Elements

- Engaging storytelling throughout
- Valuable content that builds desire
- Smooth transition to offer
- Clear value stack presentation
- Objection handling built in
- Multiple buying moments

## Technical Setup

**Platform Requirements:**
- Webinar hosting (EverWebinar, WebinarJam, etc.)
- Email automation integration
- Deadline funnel integration
- Analytics and tracking
- Replay functionality

**Tracking Elements:**
- Registration source
- Watch time
- Offer page visits
- Conversion events

## Copywriting Style

- Conversational, value-focused, conversion-oriented
- Emphasize transformation and outcomes
- Use specific benefits and proof points
- Build urgency through deadline logic
- Create desire through value stacking

## Quality Checklist

- Is webinar content compelling enough to hold attention?
- Does the presentation build desire before the offer?
- Is the automation seamless and professional?
- Are email sequences properly segmented?
- Do deadlines create real urgency?
- Will this convert consistently over time?

## Additional Resources

### Reference Files
- **`references/webinar-scripts.md`** - Automated webinar script frameworks