authors-speakers skill

---
name: authors-speakers
description: This skill should be used when the user asks to "create speaker kit", "build author platform", "speaking bio", "book marketing", "speaker one-sheet", or mentions author marketing, speaker promotion, or authority positioning. Creates strategic author and speaker marketing assets.
---

# Authors & Speakers Marketing

Create strategic author and speaker marketing assets that position authors and speakers as authorities, build their platforms, and drive book sales and speaking engagements.

## Core Objectives

- Position authors and speakers as authorities
- Build professional brand presence
- Drive book sales and speaking engagements
- Create compelling marketing assets
- Maximize opportunities and revenue

## Speaker Kit Components

### One-Sheet (Speaker Sheet)

**Essential Elements:**
- Professional headshot
- Compelling headline/tagline
- Brief bio (2-3 paragraphs)
- Speaking topics (3-5)
- Key credentials
- Testimonials (2-3)
- Contact information

**Design Requirements:**
- Professional layout
- Brand colors
- Easy to read
- Print-ready (PDF)
- Digital-friendly

### Speaker Bio

**Structure:**
- Hook (attention-grabbing opener)
- Credentials and expertise
- Results and impact
- Personal touch
- Speaking experience
- Call to action

**Versions:**
- Long form (500+ words)
- Medium (150-200 words)
- Short (50-75 words)
- Tweet-length (280 chars)

### Speaking Topics

**Per Topic:**
- Compelling title
- Description (100-150 words)
- Key takeaways (3-5 bullets)
- Target audience
- Talk length options

### Additional Speaker Assets

**Speaker Reel:**
- 2-3 minute compilation
- Best speaking moments
- Audience reactions
- Stage presence showcase

**Media Kit:**
- High-resolution photos
- Logo files
- Press coverage
- Interview topics

**Testimonials:**
- Event organizer quotes
- Audience feedback
- Video testimonials

## Author Marketing Components

### Author Platform

**Author Bio:**
- Professional biography
- Personal story
- Credentials
- Previous works
- Media appearances

**Book Information:**
- Book description
- Chapter overview
- Key takeaways
- Reader testimonials
- Purchase links

### Book Marketing Assets

**Book Description:**
- Hook opening
- Problem/solution
- What reader will learn
- Author credibility
- Social proof
- Call to action

**Press Release:**
- Newsworthy angle
- Book details
- Author background
- Availability information

**Media Pitches:**
- Podcast interview angles
- Article topic ideas
- Expert commentary offers
- Timely tie-ins

**Launch Campaign:**
- Pre-launch buzz building
- Launch week activities
- Post-launch momentum
- Review generation

### Podcast Tour Strategy

**Pitch Elements:**
- Unique angles for show
- Guest expertise
- Audience value
- Previous appearances

**Preparation:**
- Key talking points
- Sound bites
- Stories to share
- CTA for listeners

## Copywriting Style

- Professional and authoritative
- Opportunity-focused
- Achievement-highlighting
- Results-driven
- Compelling and memorable

## Quality Standards

- Every asset positions authority
- Every element is professional
- Every component drives opportunities
- No generic positioning
- Everything earns attention

## Quality Checklist

- Do assets position authority effectively?
- Are materials professional and compelling?
- Will this drive book sales and speaking engagements?
- Does this maximize opportunities?
- Will this build long-term authority?

## Additional Resources

### Reference Files
- **`references/speaker-templates.md`** - Speaker kit templates