mike-coulbourn skills

Provides purpose-driven branding frameworks, WHY discovery processes, and templates for articulating brand purpose, mission, and vision. Auto-activates during purpose definition, Golden Circle methodology, mission/vision crafting, and WHY discovery. Use when discussing purpose, mission, vision, Simon Sinek, Golden Circle, WHY statement, hedgehog concept, purpose-driven branding, brand purpose, or purpose washing.

Provides brand positioning frameworks, the 22 Immutable Laws of Marketing, ZAG methodology, Onliness Statement formula, and positioning templates. Auto-activates during positioning strategy, competitive mapping, and market positioning work. Use when discussing brand positioning, onliness statement, positioning statement, 22 laws, ZAG, Ries and Trout, Neumeier, cherchez le creneau, positioning map, ladder concept, or trueline.

Platform-specific optimization for TikTok, Instagram Reels, and YouTube sponsored content. Includes 2025 algorithm updates, optimal lengths, and platform-native best practices. Auto-activates when discussing TikTok scripts, Reels content, YouTube sponsorships, platform optimization, or cross-platform repurposing. Use when writing platform-specific content or adapting scripts across platforms.

Direct response copywriting frameworks for video scripts. Includes DR formula, PAS, AIDA, hook formulas, CTA best practices, and conversion optimization. Auto-activates when writing scripts, sponsored content, affiliate content, hooks, CTAs, or copywriting for video. Use when discussing scriptwriting, DR formula, PAS framework, hooks, calls to action, or conversion copy.

Provides brand color psychology and strategic palette development frameworks including Color-in-Context Theory, 60-30-10 Rule, color harmony systems, archetype color associations, Blue Ocean color differentiation, cultural considerations, and accessibility requirements. Auto-activates during brand color selection, palette development, color psychology discussions, and color strategy work. Use when discussing brand colors, color palettes, color psychology, color differentiation, color accessibility, color harmony, WCAG compliance, or color specifications.

Provides competitive visual audit frameworks and templates for brand identity work. Auto-activates during visual direction, color selection, typography selection, and positioning work. Use when discussing competitors, competitive audit, differentiation, white space, perceptual mapping, visual landscape, zig zag strategy, brand audit, color audit, typography audit, visual identity analysis, or positioning maps.

Psychology of conversion for sponsored content. Includes emotional triggers, social proof, scarcity, urgency, and persuasion principles for video marketing. Auto-activates when discussing conversions, emotional triggers, social proof, urgency, scarcity, persuasion, or why people buy. Use when optimizing scripts for conversion or understanding buyer psychology.

Create custom slash commands for Claude Code including syntax, arguments, bash execution, file references, and frontmatter configuration. Use when creating slash commands, custom commands, .md command files, or when asked about command creation, /command syntax, or command best practices.

Provides tagline and slogan creation frameworks including Marty Neumeier's Truelines vs Taglines, David Ogilvy's headline principles, Eugene Schwartz's desire channeling, the Distillation Method, and AIDA testing framework. Auto-activates during tagline creation, slogan development, and brand catchphrase work. Use when discussing taglines, slogans, catchphrases, brand mottos, truelines, memorable phrases, tagline testing, or brand mantra.

Provides visual identity direction and creative briefing frameworks including Alina Wheeler's five-phase process, strategy-to-visual translation method, mood board methodology, logo brief structure, photography style frameworks, and typography/color direction. Auto-activates during visual direction, creative briefing, mood board creation, logo brief writing, and visual identity system work. Use when discussing visual direction, creative briefs, mood boards, logo briefs, photography style, visual identity, visual strategy, visual translation, visual expression, design direction, or visual language.

Provides brand naming frameworks, evaluation criteria, and templates for startup naming work. Auto-activates during brand name development, name evaluation, domain checking, and trademark research. Use when discussing brand name, company name, product name, naming strategy, SMILE SCRATCH framework, domain availability, trademark, name evaluation, sound symbolism, or naming matrix.

Provides Jungian brand archetype frameworks, the 12 archetypes with profiles, the 70/30 primary/secondary rule, archetype combinations, and selection templates. Auto-activates during brand archetype selection, emotional positioning, and brand personality work. Use when discussing brand archetypes, Jungian archetypes, 12 archetypes, Hero, Outlaw, Magician, Creator, Lover, Jester, Everyman, Caregiver, Ruler, Sage, Explorer, Innocent, 70/30 rule, Mark-Pearson, or archetype combinations.

Provides brand typography selection and hierarchy development frameworks including the Brand-First Typography Selection Process, Modular Scale System, Font Classification Matrix, Serif vs. Sans-Serif Decision Framework, Typeface Evaluation Criteria, Font Pairing Principles, WCAG accessibility requirements, and typography design tokens. Auto-activates during brand typography development, font selection, type hierarchy creation, and typography system work. Use when discussing brand typography, font selection, font pairing, type hierarchy, modular scale, typography accessibility, WCAG typography, or typography guidelines.

Comprehensive AI writing detection patterns and methodology. Provides vocabulary lists, structural patterns, model-specific fingerprints, and false positive prevention guidance. Use when analyzing text for AI authorship or understanding detection patterns.

Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.

Create custom agents for Claude Code including YAML frontmatter, system prompts, tool restrictions, and discovery optimization. Use when creating, building, or designing agents, or when asked about agent creation, subagent configuration, Task tool delegation, or agent best practices.

Create and configure Claude Code marketplaces and plugins. Use when the user wants to create a marketplace, publish plugins, set up team plugin distribution, or configure marketplace.json or plugin.json files. Triggers: create marketplace, publish plugin, plugin distribution, marketplace.json, plugin.json, team plugins, share plugins

Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.

Provides brand values frameworks, differentiation tests, discovery questions, and behavior mapping templates. Auto-activates during values definition, core values curation, and values testing. Use when discussing brand values, core values, Lencioni's four categories, opposite test, antivalue, fire someone test, operationalizing values, Brene Brown values process, values discovery, or permission-to-play values.

Provides brand voice and verbal identity frameworks including Bloomstein's BrandSort, Nielsen Norman Group's Four Dimensions of Tone, Aaker's Brand Personality, the "this but not that" technique, tone adaptation matrices, and voice documentation templates. Auto-activates during brand voice development, verbal identity work, and tone guidelines creation. Use when discussing brand voice, verbal identity, tone of voice, voice guidelines, brand personality traits, BrandSort, message architecture, Margot Bloomstein, Nick Parker, four dimensions of tone, this but not that, or tone matrix.