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home / skills / korsoftwaresolutions / ui / marketing-ideas

marketing-ideas skill

/.agents/skills/marketing-ideas

This skill helps you generate tailored SaaS marketing ideas and actionable plans from 139 proven strategies across categories.

npx playbooks add skill korsoftwaresolutions/ui --skill marketing-ideas

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md
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---
name: marketing-ideas
version: 1.0.0
description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category."
---

# Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

## How to Use This Skill

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:
1. Ask about their product, audience, and current stage if not clear
2. Suggest 3-5 most relevant ideas based on their context
3. Provide details on implementation for chosen ideas
4. Consider their resources (time, budget, team size)

---

## Ideas by Category (Quick Reference)

| Category | Ideas | Examples |
|----------|-------|----------|
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
| Email | 45-53 | Founder emails, Onboarding sequences, Win-back |
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
| PR & Media | 73-76 | Press coverage, Documentaries |
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
| International | 131-132 | Expansion, Price localization |
| Developer | 133-136 | DevRel, Certifications |
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |

**For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md)

---

## Implementation Tips

### By Stage

**Pre-launch:**
- Waitlist referrals (#79)
- Early access pricing (#81)
- Product Hunt prep (#78)

**Early stage:**
- Content & SEO (#1-10)
- Community (#35)
- Founder-led sales (#47)

**Growth stage:**
- Paid acquisition (#23-34)
- Partnerships (#54-64)
- Events (#65-72)

**Scale:**
- Brand campaigns
- International (#131-132)
- Media acquisitions (#73)

### By Budget

**Free:**
- Content & SEO
- Community building
- Social media
- Comment marketing

**Low budget:**
- Targeted ads
- Sponsorships
- Free tools

**Medium budget:**
- Events
- Partnerships
- PR

**High budget:**
- Acquisitions
- Conferences
- Brand campaigns

### By Timeline

**Quick wins:**
- Ads, email, social posts

**Medium-term:**
- Content, SEO, community

**Long-term:**
- Brand, thought leadership, platform effects

---

## Top Ideas by Use Case

### Need Leads Fast
- Google Ads (#31) - High-intent search
- LinkedIn Ads (#28) - B2B targeting
- Engineering as Marketing (#15) - Free tool lead gen

### Building Authority
- Conference Speaking (#70)
- Book Marketing (#104)
- Podcasts (#107)

### Low Budget Growth
- Easy Keyword Ranking (#1)
- Reddit Marketing (#38)
- Comment Marketing (#44)

### Product-Led Growth
- Viral Loops (#93)
- Powered By Marketing (#87)
- In-App Upsells (#91)

### Enterprise Sales
- Investor Marketing (#133)
- Expert Networks (#57)
- Conference Sponsorship (#72)

---

## Output Format

When recommending ideas, provide for each:

- **Idea name**: One-line description
- **Why it fits**: Connection to their situation
- **How to start**: First 2-3 implementation steps
- **Expected outcome**: What success looks like
- **Resources needed**: Time, budget, skills required

---

## Task-Specific Questions

1. What's your current stage and main growth goal?
2. What's your marketing budget and team size?
3. What have you already tried that worked or didn't?
4. What competitor tactics do you admire?

---

## Related Skills

- **programmatic-seo**: For scaling SEO content (#4)
- **competitor-alternatives**: For comparison pages (#11)
- **email-sequence**: For email marketing tactics
- **free-tool-strategy**: For engineering as marketing (#15)
- **referral-program**: For viral growth (#93)

Overview

This skill helps SaaS and software founders generate targeted marketing ideas, inspiration, and strategies. It contains a curated library of 139 proven marketing approaches organized by category and stage. Use it to get 3–5 prioritized, actionable tactics tailored to your product, audience, budget, and team.

How this skill works

First, I check any existing product marketing context you’ve provided and ask any missing clarifying questions about stage, budget, audience, and past experiments. Then I recommend 3–5 highest-impact ideas from the 139-item library, each with why it fits, how to start (2–3 steps), expected outcomes, and required resources. I adapt suggestions by stage (pre-launch, early, growth, scale), budget, and timeline for quick wins versus long-term investments.

When to use it

  • You need fresh growth ideas or a prioritized marketing plan for your SaaS product.
  • You ask for 'marketing ideas', 'growth ideas', 'how to market', or similar queries.
  • You want tactics matched to stage (pre-launch, early, growth, scale) and budget.
  • You need concrete implementation steps and resource estimates.
  • You want to compare multiple channels and pick 2–3 to test first.

Best practices

  • Share product stage, main goal, budget, and what you’ve already tried before requesting ideas.
  • Start with 3 prioritized experiments and define success metrics and a timeline.
  • Match ideas to resources: free tactics for small teams, paid/channel mix for growth stage.
  • Combine quick wins (ads, email) with medium/long-term plays (SEO, communities).
  • Iterate: measure results, double down on winners, and retire failing experiments.

Example use cases

  • Early-stage B2B SaaS wants low-cost lead generation: recommend content+community+free tool ideas.
  • Growth-stage product needs faster acquisition: prioritize paid search, LinkedIn ads, and partnership marketing.
  • Pre-launch startup preparing Product Hunt and waitlist referrals with early access incentives.
  • Scale-stage company planning international expansion and brand campaigns with localized pricing.
  • Developer-facing product seeking DevRel, integrations, and certification programs to drive adoption.

FAQ

How many ideas will you recommend per request?

I prioritize and deliver 3–5 ideas tailored to your context, with implementation steps and resource needs.

Can you adapt ideas to a tiny budget?

Yes. I flag free and low-budget tactics (content, community, comment marketing, Reddit, simple tools) and sequence experiments for small teams.