home / skills / jst-well-dan / skill-box / anthropic-brand-guidelines
This skill applies Anthropic brand colors and typography to artifacts to ensure consistent, on-brand visuals across documents and presentations.
npx playbooks add skill jst-well-dan/skill-box --skill anthropic-brand-guidelinesReview the files below or copy the command above to add this skill to your agents.
---
name: Anthropic-brand-guidelines
description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
license: Complete terms in LICENSE.txt
---
# Anthropic Brand Styling
## Overview
To access Anthropic's official brand identity and style resources, use this skill.
**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
## Brand Guidelines
### Colors
**Main Colors:**
- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds
**Accent Colors:**
- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent
### Typography
- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results
## Features
### Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
### Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
### Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
## Technical Details
### Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
### Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
This skill applies Anthropic's official brand colors and typography to documents, slides, and visual artifacts to give them a consistent Anthropic look-and-feel. It automates color selection, typography assignment, and accent cycling so outputs match company design standards. Use it to quickly rebrand assets while preserving readability and hierarchy.
The skill inspects text elements, headings, body text, and non-text shapes and reassigns fonts and colors according to Anthropic guidelines. It maps headings (24pt and larger) to Poppins with Arial fallback, and body text to Lora with Georgia fallback, then applies main and accent hex colors to backgrounds, text, and shapes. Accent colors cycle through orange, blue, and green for non-text shapes, and color choices adapt to background brightness to preserve contrast.
Will the skill install fonts automatically?
No. It uses system-installed Poppins and Lora when available and falls back to Arial and Georgia if they are not installed.
How does it choose text and background colors for contrast?
It assesses background brightness and selects text colors from the main palette (dark, light, mid and light gray) to preserve readability and comply with brand hierarchy.