home / skills / gtmagents / gtm-agents / social-calendar-system
/plugins/social-media-marketing/skills/social-calendar-system
This skill helps plan and coordinate monthly multi-channel content calendars with approvals, publishing workflows, and performance retrospectives.
npx playbooks add skill gtmagents/gtm-agents --skill social-calendar-systemReview the files below or copy the command above to add this skill to your agents.
---
name: social-calendar-system
description: Operational template for building social content calendars with approvals
and publishing workflows.
---
# Social Calendar System Skill
## When to Use
- Planning monthly/quarterly content cadences across multiple channels.
- Coordinating creative, copy, compliance, and publishing teams.
- Tracking asset production status, approvals, and performance follow-ups.
## Framework
1. **Planning Grid** – date, channel, campaign, hook, CTA, creative needs, owner.
2. **Workflow Stages** – concept → copy → creative → compliance → scheduled → published → recap.
3. **Approval Matrix** – stakeholder list, SLAs, fallback approvers, escalation criteria.
4. **Publishing Toolkit** – UTMs, tagging, asset specs, accessibility checklist.
5. **Retrospective Tracker** – performance snapshot, learnings, reuse tags.
## Templates
- Calendar spreadsheet template with filters and status columns.
- Approval routing form + automated reminder checklist.
- Publishing checklist with QA steps per platform.
- **GTM Agents Channel Prompt Library** – CTA + hook examples per LinkedIn, X, TikTok, YouTube Shorts @puerto/README.md#183-212.
- **Weekly Performance Packet** – table covering reach, engagement, click/share ratio, SQL influence, sentiment summary.
- **Crisis Escalation Tree** – Social Media Manager → Marketing Director → Comms lead.
## Tips
- Define color-coding or status chips to quickly spot blockers.
- Record creative/performance notes to accelerate future refresh cycles.
- Pair with `build-social-calendar` for auto-populated grids.
- Set guardrails: per-channel minimum engagement rate (e.g., LinkedIn ≥2.5%, X ≥1.5%), unsubscribe or opt-out thresholds for paid boosts.
- Mirror GTM Agents cadence: Monday plan review, Wednesday creative QA, Friday performance readout.
- Keep an escalation macro ready—if sentiment dips below GTM Agents's acceptable range (RAG red), pause scheduled posts within 15 minutes.
## GTM Agents Social Orchestration Overlay
1. **Channel Pods** – assign pod leads per platform with shared brief + KPIs.
2. **Creative Sprint Sync** – align with design/creative team on asset counts, format specs, and deadlines.
3. **Distribution Tree** – map how primary stories cascade into derivative assets (threads, carousels, reels, shorts).
4. **Insights Loop** – every Friday, share the Weekly Performance Packet with Growth, Demand Gen, and Exec comms.
## Reporting Template
```
Week Ending: <Date>
Channel | Goal | Target KPI | Actual | Guardrail | Notes
LinkedIn | Demand gen POV | Engagement ≥2.5% | 3.1% | 1.8% | Exceeded; repurpose for email snippet
X | Thought leadership | CTR ≥1.5% | 1.1% | 1.0% | Slight dip; test hook variant
...
Top Performing Assets:
- <Title> – reason, reuse plan
Risks/Escalations:
- <Issue> – owner, action
```
## Guardrail Actions
- Pause channel queue if guardrail broken twice in 48h and notify Marketing Director.
- Trigger Playwright-driven QA if landing page links change mid-campaign.
- Use Sequential Thinking to run a quick RCA when sentiment scores fall below threshold for two consecutive reports.
---
This skill provides an operational template for building and running social content calendars with integrated approvals and publishing workflows. It standardizes planning, routing, QA, publishing toolkits, and retrospective reporting so teams can scale cadence and accountability. The system includes guardrails and escalation logic to reduce risk and accelerate content reuse.
The skill defines a planning grid and workflow stages that move each asset from concept through copy, creative, compliance, scheduling, and recap. An approval matrix enforces SLAs and fallback approvers while automated reminders and publishing checklists ensure platform-specific QA. Reporting templates and a Weekly Performance Packet feed an insights loop that triggers guardrail actions and escalation when KPIs or sentiment fall below thresholds.
How do guardrails trigger escalation?
If a guardrail is breached twice within 48 hours the system pauses the channel queue and notifies the Marketing Director; repeated or severe issues escalate to comms leads per the escalation tree.
What reporting cadence is recommended?
Run planning and review cadence Monday for plan review, Wednesday for creative QA, and Friday for the Weekly Performance Packet and insights distribution.