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home / skills / gtmagents / gtm-agents / production-playbook

production-playbook skill

/plugins/design-creative/skills/production-playbook

This skill converts creative briefs into actionable task plans with owners, SLAs, and dashboards to streamline GTM production.

npx playbooks add skill gtmagents/gtm-agents --skill production-playbook

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: production-playbook
description: Use to convert creative briefs into actionable task plans with owners
  and SLAs.
---

# Creative Production Playbook Skill

## When to Use
- Planning asset production across multiple channels or regions.
- Coordinating internal + external resources (agencies, freelancers, localization vendors).
- Tracking throughput, timelines, and blockers for GTM leadership.

## Framework
1. **Asset Breakdown** – detail deliverables, formats, specs, and reuse opportunities.
2. **Workstream Mapping** – define design, copy, motion, dev, QA, localization workstreams.
3. **Timeline + SLA** – set draft/review/polish milestones with buffer times.
4. **Resource Plan** – assign talent, tools, budgets, and approval layers.
5. **Reporting Hooks** – embed status dashboards, capacity metrics, and risk alerts.

## Templates
- Workback schedule (table + Gantt view).
- Project board column definitions + label taxonomy.
- Weekly status brief template.

## Tips
- Group similar assets to accelerate production via modular components.
- Include review gates with clear exit criteria to avoid churn.
- Pair with `creative-qa-checklist` before green-lighting delivery.

---

Overview

This skill converts creative briefs into actionable production playbooks that assign owners, SLAs, and timelines. It structures deliverables, workstreams, and reporting hooks so teams can move from concept to launch with predictable throughput. Use it to coordinate internal and external resources across channels and regions.

How this skill works

The skill ingests a creative brief and breaks it into an asset-level inventory with formats, specs, and reuse opportunities. It maps each asset to workstreams (design, copy, motion, dev, QA, localization), assigns owners and SLAs for draft/review/polish milestones, and produces a workback schedule and project board definitions. It also embeds reporting hooks like status dashboards, capacity metrics, and risk alerts to maintain visibility.

When to use it

  • Planning multi-channel or multi-region asset production
  • Coordinating agencies, freelancers, and localization vendors
  • Setting clear SLAs and milestone owners for launch readiness
  • Creating workback schedules and project board templates
  • Tracking throughput, blockers, and capacity for GTM leadership

Best practices

  • Group similar assets to create modular components and accelerate production
  • Define review gates with clear exit criteria to reduce rework
  • Build buffer time into milestones for reviews and iterations
  • Assign a single owner per asset and a backup to avoid handoff delays
  • Embed simple reporting hooks (status, risks, capacity) rather than complex dashboards

Example use cases

  • Convert a campaign brief into a day-by-day workback with owners and SLAs
  • Onboard an agency by sharing project board definitions and label taxonomy
  • Localize a set of assets by mapping assets to localization vendors and review gates
  • Create weekly status briefs and risk alerts for GTM leadership reviews
  • Prepare a production plan that matches resource capacity to delivery dates

FAQ

Can this skill handle mixed-format deliverables?

Yes. It breaks down assets by format and spec, groups reusable components, and maps required workstreams for each format.

How are SLAs defined?

SLAs are set per milestone (draft, review, polish) with configurable buffer times and explicit owners for each step.