home / skills / gtmagents / gtm-agents / persona-intel
This skill helps you summarize persona goals, pains, proof points, and questions for call prep across executive, technical, and procurement stakeholders.
npx playbooks add skill gtmagents/gtm-agents --skill persona-intelReview the files below or copy the command above to add this skill to your agents.
---
name: persona-intel
description: Use to summarize persona goals, pains, proof points, and questions for
call prep.
---
# Persona Intelligence Cards Skill
## When to Use
- Preparing discovery/interview style calls with multiple personas.
- Equipping teams with quick reference for executive, technical, or procurement stakeholders.
- Updating messaging blocks ahead of launches or new industries.
## Framework
1. **Persona Snapshot** – role, priorities, KPIs, success metrics.
2. **Pain/Gain Map** – common challenges, desired outcomes, current initiatives.
3. **Questions & Triggers** – discovery prompts, red flags, buying signals.
4. **Proof & Stories** – tailored case studies, metrics, references.
5. **Objection Handling** – typical concerns and recommended responses.
## Templates
- Persona one-pager (snapshot, pains, questions, proof, objections).
- Discovery cheat sheet for multi-threaded calls.
- Exec briefing note (headline, outcome, ask).
## Tips
- Keep snapshots updated quarterly with new customer evidence.
- Highlight deal-specific context (competitor, product, region) for better adoption.
- Pair with `call-brief-framework` to slot persona notes directly into call briefs.
---
This skill produces concise persona intelligence cards to support call preparation and go-to-market alignment. It summarizes persona goals, pains, proof points, and discovery prompts so teams can enter conversations with clarity and confidence. The output is tailored for executive, technical, and procurement stakeholders and designed for rapid consumption.
The skill compiles a Persona Snapshot (role, priorities, KPIs), a Pain/Gain Map, targeted Questions & Triggers, Proof & Stories, and Objection Handling into a one-page or cheat-sheet format. It ingests minimal inputs—persona role, deal context, industry, and known signals—and returns a structured card ready for call briefs or executive notes. Cards are optimized for quarterly updates and can be slotted into existing call-brief workflows.
How much input do I need to generate a useful card?
Provide the persona role, deal context (competitor, product, region), and any known signals; the skill can extrapolate priorities, KPIs, and discovery prompts from that minimal input.
How often should persona cards be refreshed?
Refresh quarterly or after major customer evidence arrives—wins, losses, or market shifts—to keep proof points and objections accurate.