home / skills / gtmagents / gtm-agents / partner-ecosystem-map

This skill helps teams visualize and plan partner ecosystems, track gaps, and align resources across sales, marketing, and enablement for strategic growth.

npx playbooks add skill gtmagents/gtm-agents --skill partner-ecosystem-map

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md
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---
name: partner-ecosystem-map
description: Visualization toolkit for mapping partner landscape, coverage, and priorities.
---

# Partner Ecosystem Map Skill

## When to Use
- Planning partner strategy, territorial coverage, or whitespace analysis.
- Presenting ecosystem status to executives or cross-functional stakeholders.
- Tracking progress against partner recruitment and ramp goals.

## Framework
1. **Segmentation Layer** – partner type, region, vertical, solution fit, maturity.
2. **Value Layer** – pipeline contribution, ARR influenced, co-sell velocity, joint wins.
3. **Health Layer** – certification status, enablement completion, NPS, engagement cadence.
4. **Gaps & Targets** – highlight priority segments needing recruits or investment.
5. **Narrative Hooks** – pair visuals with summary insights, risks, and next plays.

## Templates
- Ecosystem matrix with rows (partner type) × columns (value/health metrics).
- Geo overlay map for territory coverage vs whitespace.
- Executive summary slide linking visuals to investment requests.

## Tips
- Keep visuals updated monthly so leadership trusts the snapshot.
- Link each gap to a specific recruiting or enablement initiative.
- Pair with `design-partner-ecosystem` for streamlined planning packages.

---

Overview

This skill is a visualization toolkit that maps your partner landscape, coverage, and strategic priorities. It produces layered views—segmentation, value, health, and gaps—so GTM leaders can see where partners drive revenue and where investment is needed. The outputs are production-ready visuals and executive-ready summaries for sales, marketing, and customer success teams.

How this skill works

The skill ingests partner metadata (type, region, vertical, maturity) and performance metrics (pipeline, ARR influence, co-sell velocity, certifications). It builds overlays and matrices: segmentation × value/health grids, geo whitespace maps, and prioritized gap lists. It then generates narrative hooks and slides that tie visuals to recommended next plays and investment asks.

When to use it

  • Planning partner strategy, territory coverage, or whitespace analysis
  • Preparing executive updates on ecosystem health and GTM impact
  • Prioritizing partner recruitment or enablement investments
  • Tracking progress against partner ramp and co-sell targets
  • Aligning cross-functional teams on partner-focused plays

Best practices

  • Update visuals monthly so leadership trusts the snapshot
  • Tie each identified gap to a specific recruiting or enablement initiative
  • Use segmentation and value layers together to surface high-impact opportunities
  • Include health metrics (certifications, NPS, engagement cadence) to assess enablement ROI
  • Present a short narrative with risks and recommended next plays alongside each visual

Example use cases

  • Create an ecosystem matrix to show partner types against ARR influence and certification status
  • Produce a geo overlay to reveal territorial whitespace and consolidate regional coverage plans
  • Build an executive summary slide linking visuals to budget requests for partner enablement
  • Track recruitment progress by mapping target segments and current coverage gaps
  • Prioritize co-selling efforts by identifying partners with high pipeline contribution but low enablement

FAQ

What data do I need to run the map?

Partner attributes (type, region, vertical, maturity) plus performance and health metrics such as pipeline, ARR influenced, certifications, co-sell velocity, and engagement cadence.

How often should I refresh the visuals?

Monthly updates are recommended to keep leadership confidence and surface timely gaps or wins.

Can the outputs be used for executive presentations?

Yes — the skill produces executive-ready slides and narrative hooks that link visuals to investment asks and next plays.