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messaging-frameworks skill

/plugins/pr-communications/skills/messaging-frameworks

This skill helps craft consistent messaging for announcements or crises by structuring headlines, pillars, evidence, and calls to action.

npx playbooks add skill gtmagents/gtm-agents --skill messaging-frameworks

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: messaging-frameworks
description: Use when building message houses, key statements, and proof structures
  for announcements or crises.
---

# Messaging Frameworks Skill

## When to Use
- Preparing PR/AR launches or executive communications.
- Aligning cross-functional teams on talking points.
- Rapid response situations requiring consistent statements.

## Framework
1. **Headline Statement** – core POV or claim.
2. **Support Pillars** – 2-3 proof points with data, customer stories, or analyst quotes.
3. **Evidence** – metrics, testimonials, product differentiators.
4. **Call to Action** – what audiences should think/feel/do next.
5. **Guardrails** – what not to say, words to avoid, regional nuances.

## Templates
- Message house diagram (headline, pillars, proof).
- FAQ builder (question, short answer, long answer, owner).
- Talking point checklist per spokesperson.

## Tips
- Update frameworks quarterly to reflect roadmap and market shifts.
- Provide short + long versions for different formats (press release vs interview).
- Pair with creative briefs to keep visuals aligned.

---

Overview

This skill helps teams build message houses, key statements, and evidence structures for announcements, launches, or crisis communications. It delivers repeatable templates and guardrails so spokespeople and teams speak with one voice across channels. Use it to create concise headlines, supporting pillars, and clear calls to action.

How this skill works

The skill guides you through a five-part framework: a single headline statement, 2–3 support pillars, specific evidence, a call to action, and guardrails that limit risky language. It generates message-house diagrams, FAQ entries, and talking-point checklists tailored to audience and channel. Outputs include short and long versions for press, executives, spokespeople, and rapid-response scenarios.

When to use it

  • Preparing product launches, PR or analyst briefings
  • Aligning cross-functional teams on unified talking points
  • Drafting executive statements or CEO remarks
  • Creating rapid response messaging during incidents
  • Building spokesperson-specific briefing materials

Best practices

  • Start with one clear headline statement that defines the point of view
  • Limit support pillars to 2–3 concise proof points with measurable evidence
  • Create both short and long variants to fit press releases, interviews, and social
  • Include explicit guardrails: words to avoid, regional nuances, and off-limits claims
  • Review and update messaging quarterly to reflect roadmap and market changes

Example use cases

  • Message house for a new product launch with headline, pillars, and metrics
  • Executive brief: short CEO quote plus expanded talking points for interviews
  • Crisis response kit: consistent core statement, proof points, and FAQ answers
  • Sales enablement: talking-point checklist and objection-handling proof for reps
  • PR/AR cohort alignment: one-pager for cross-functional teams and agency partners

FAQ

How long should the headline statement be?

Keep the headline to one sentence or a short slogan—clear, bold, and defensible across channels.

What counts as valid evidence for support pillars?

Use quantitative metrics, specific customer outcomes or testimonials, analyst citations, and product differentiators that can be verified quickly.