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launch-tiering skill

/plugins/product-launch-orchestration/skills/launch-tiering

This skill helps size go-to-market launches by impact, resources, and governance, guiding tiering decisions and stakeholder alignment.

npx playbooks add skill gtmagents/gtm-agents --skill launch-tiering

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: launch-tiering
description: Use when sizing go-to-market launches by impact, resources, and governance
  needs.
---

# Launch Tiering Framework Skill

## When to Use
- Evaluating upcoming releases to determine Tier 1/2/3 scope.
- Aligning stakeholders on budget, channels, and required deliverables.
- Documenting launch expectations for planning, approvals, and reporting.

## Framework
1. **Impact Criteria** – ARR target, product scope, audience reach, competitive urgency.
2. **Resource Requirements** – channels activated, creative/engineering effort, regional needs.
3. **Governance Level** – exec involvement, war-room cadence, risk tolerance.
4. **Instrumentation** – telemetry readiness, reporting complexity, experimentation.
5. **Compliance & Dependencies** – legal/security review, partner commitments, support readiness.

## Templates
- Tier scoring matrix (criteria, weights, thresholds, recommended resourcing).
- Tier playbook (required workstreams, artifacts, checkpoints, reporting).
- Approval checklist for tier changes or escalations.

## Tips
- Reassess tier mid-cycle if scope or market conditions shift.
- Maintain a historical log of tier decisions for future benchmarking.
- Tie tier definitions to budgeting + staffing models to ensure consistency.

---

Overview

This skill helps size go-to-market launches by categorizing releases into Tier 1, 2, or 3 based on impact, resources, and governance needs. It provides a repeatable framework, scoring templates, and playbooks to align stakeholders, budget, and execution. Use it to make consistent launch decisions and to document expectations for planning and approvals.

How this skill works

The skill evaluates launches across five dimensions: impact, resource requirements, governance, instrumentation, and compliance/dependencies. It applies weighted scoring and thresholds to recommend a tier and generates a tier playbook with required workstreams, checkpoints, and approval checklists. Outputs include a tier scoring matrix, resourcing guidance, and an approval checklist to support planning, reporting, and mid-cycle reassessment.

When to use it

  • Sizing upcoming product or feature releases for GTM planning
  • Aligning stakeholders on budget, channels, and resourcing before launch kickoff
  • Deciding required governance and executive engagement for a release
  • Documenting launch expectations for approvals and post-launch reporting
  • Reassessing launch tier mid-cycle if scope or market conditions change

Best practices

  • Use the impact criteria (ARR target, audience reach, urgency) as the primary driver of tier decisions
  • Tie tier definitions to budget and staffing models to prevent ad hoc resourcing
  • Keep a historical log of tier decisions and outcomes for benchmarking future launches
  • Reassess tier assignments when scope, timing, or market signals change during the cycle
  • Ensure telemetry and reporting plans are defined as part of tier instrumentation requirements

Example use cases

  • Choosing Tier 1 vs Tier 2 for a major international product expansion with cross-functional dependencies
  • Defining minimum workstreams and approvals for a regional marketing-led feature release
  • Creating an approval checklist when a release requests escalation to a higher tier
  • Scoring multiple potential launches to prioritize limited engineering and creative resources
  • Preparing governance cadence and exec briefings for high-risk or strategic launches

FAQ

How rigid are tier assignments?

Tier assignments are recommendations based on weighted criteria; treat them as guardrails and reassess mid-cycle when scope or risk changes.

What outputs will this skill produce?

It produces a tier scoring matrix, a tier playbook with required workstreams and checkpoints, and an approval checklist for escalations or tier changes.