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keyword-strategy skill

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/plugins/seo-workflow-orchestration/skills/keyword-strategy

This skill helps you plan, audit, and prioritize SEO keyword strategies by clustering, scoring, and aligning with launches.

npx playbooks add skill gtmagents/gtm-agents --skill keyword-strategy

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md

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---
name: keyword-strategy
description: Use when researching, clustering, and prioritizing keywords for SEO roadmaps.
---

# Keyword Strategy Playbook Skill

## When to Use
- Planning quarterly SEO initiatives or briefing writers.
- Auditing existing keyword portfolios for gaps or cannibalization.
- Aligning organic strategy with launches or revenue themes.

## Framework
1. **Search Intent Mapping** – align keywords to persona questions and funnel stages.
2. **Data Sources** – combine Search Console, keyword tools, intent data, and first-party conversion signals.
3. **Clustering & Scoring** – group by topic, assign difficulty/opportunity/demand scores.
4. **Competitive Context** – track SERP features, content freshness, and authority benchmarks.
5. **Action Plan** – tie clusters to asset types, owners, and KPIs.

## Templates
- Cluster sheet (keyword, intent, volume, KD, SERP notes, priority, owner).
- Opportunity heatmap for exec reviews.
- Experiment backlog linking cluster tests to hypotheses.

## Tips
- Refresh clusters monthly for high-volatility topics.
- Pair with product/CS insights to uncover long-tail opportunities.
- Track cannibalization by monitoring internal links and ranking URLs.

---

Overview

This skill helps research, cluster, and prioritize keywords to build actionable SEO roadmaps. It combines intent mapping, data signals, and competitive context to turn keyword lists into prioritized content and experiment plans. Use it to align organic strategy with product launches, revenue goals, and content operations.

How this skill works

The skill ingests keyword data from multiple sources and maps terms to search intent and funnel stages. It clusters related keywords into topics, scores clusters by demand, difficulty, and opportunity, and surfaces SERP and competitor context. Finally, it produces an action plan linking clusters to asset types, owners, KPIs, and experiment ideas.

When to use it

Planning quarterly SEO initiatives or briefing content teams
Auditing a keyword portfolio to find gaps, overlap, or cannibalization
Aligning organic strategy to a product launch or revenue theme
Prioritizing content and experiments for limited publishing capacity
Preparing executive-ready opportunity heatmaps and roadmaps

Best practices

Map every keyword to a clear persona question and funnel stage before scoring
Combine Search Console, keyword tools, and first-party conversion signals for richer prioritization
Refresh high-volatility clusters monthly and low-volatility clusters quarterly
Record SERP features, ranking URLs, and content freshness to set realistic targets
Assign owners and KPIs to clusters to convert analysis into delivery and measurement

Example use cases

Create a prioritized content backlog for a product growth quarter
Identify long-tail opportunities by combining product/CS insights with search data
Resolve keyword cannibalization by mapping ranking URLs and redesigning internal links
Build an executive opportunity heatmap showing quick wins vs. strategic plays
Design A/B tests and experiments tied to specific keyword clusters and hypotheses

FAQ

Which data sources should I combine for the best results?

Use Search Console for real performance signals, a keyword tool for volume and difficulty, and your product/CS data for relevance and conversion context.

How often should I refresh keyword clusters?

Refresh monthly for topics with high volatility or active campaigns; otherwise refresh quarterly to balance stability and responsiveness.