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keyword-research skill

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This skill expands seed topics into intent-based clusters, scores opportunities, and prioritizes content ideas to boost SEO and revenue impact.

npx playbooks add skill gtmagents/gtm-agents --skill keyword-research

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md

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---
name: keyword-research
description: Use when expanding seed topics into intent-based clusters and prioritizing
  opportunities.
---

# Keyword Research Systems Skill

## When to Use
- Kicking off a new product/vertical SEO plan.
- Validating which clusters justify net-new content.
- Refreshing legacy keyword maps with updated volumes/intent.

## Framework
1. **Seed Intake** – capture ICP, problems solved, solution terms.
2. **Expansion Sources** – combine auto-suggest, People Also Ask, competitor URLs, forums.
3. **Classification** – assign funnel stage + intent (informational, commercial, transactional, navigational).
4. **Scoring** – evaluate search volume, keyword difficulty, SERP click potential, seasonality.
5. **Prioritization** – stack rank via ICE/RICE or weighted scoring tied to business impact.

## Templates
- Cluster worksheet `Topic → Intent → Page Type → Owner`.
- SERP teardown table (result type, schema, search feature presence).
- Opportunity score calculator (volume * intent-fit / difficulty).

## Tips
- Map 1 pillar page for every 4-6 cluster articles to support internal linking.
- Track query freshness to schedule refresh cadences.
- Align with paid search data to spot immediate conversion opportunities.

---

Overview

This skill helps expand seed topics into intent-based keyword clusters and prioritize opportunities that drive organic growth. It combines multiple expansion sources, intent classification, and a scoring framework to create actionable content and campaign roadmaps. Use it to turn product knowledge and ICP inputs into a ranked list of content priorities tied to business impact.

How this skill works

The skill ingests seed inputs—ICP attributes, problems solved, and solution terms—then expands them using auto-suggest, People Also Ask, competitor pages, and forum queries. Each candidate keyword is classified by funnel stage and intent (informational, commercial, transactional, navigational). Finally it scores terms by volume, difficulty, SERP click potential, and seasonality, producing a prioritized cluster list and recommended page types.

When to use it

Kicking off SEO for a new product line or vertical
Validating which topic clusters warrant net-new content
Refreshing legacy keyword maps with updated volume and intent data
Aligning organic strategy with paid search conversion signals
Prioritizing content work for limited engineering or writer bandwidth

Best practices

Capture clean seed inputs: ICP, user problems, and exact solution terms before expansion
Use at least three expansion sources (suggest, PAA, competitor URLs, forums) to reduce blind spots
Classify intent per query and assign funnel stage to inform page type and CTA
Score opportunity using a weighted formula (volume * intent-fit / difficulty) and tie weights to business KPIs
Group keywords into clusters with one pillar page per 4–6 cluster pages to maximize internal linking value
Track query freshness and schedule cadence for content refreshes based on seasonality and performance

Example use cases

Create a prioritized content roadmap for a new product launch, with pillar and cluster pages mapped to intent
Audit an existing keyword map to identify high-conversion commercial queries to convert into landing pages
Build a SERP teardown for target terms to reveal required schema, result types, and featured snippet opportunities
Score and rank international keyword opportunities by market using the same intent and difficulty criteria
Align SEO priorities with paid search data to fast-track queries that already convert

FAQ

How do you define 'intent-fit' in the scoring model?

Intent-fit measures how well the keyword’s user intent matches an owned page type and conversion goal; higher fit increases priority even if volume is moderate.

What expansion sources produce the best growth opportunities?

Combining auto-suggest, People Also Ask, competitor URLs, and relevant forums yields the broadest set of real-user queries and uncovers niche, high-intent opportunities.