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executive-briefing-kit skill

/plugins/competitive-intelligence/skills/executive-briefing-kit

This skill helps executives package competitive updates into actionable briefs with plays, owners, and escalation paths for rapid decision-making.

npx playbooks add skill gtmagents/gtm-agents --skill executive-briefing-kit

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: executive-briefing-kit
description: Framework for packaging competitive updates into executive-ready narratives
  and action plans.
---

# Executive Briefing Kit Skill

## When to Use
- Preparing board/ELT updates on competitive threats and market shifts.
- Summarizing key intel for quarterly business reviews or deal war rooms.
- Aligning cross-functional leaders on immediate actions + investments.

## Framework
1. **Story Arc** – context, signal summary, threat/opportunity framing, recommended plays.
2. **Evidence Layer** – data, quotes, visuals, scorecards, customer anecdotes.
3. **Action Register** – decisions required, owner, due date, confidence level, resource ask.
4. **Escalation Hooks** – highlight urgent risks, exec sponsors, and escalation paths.
5. **Follow-up Cadence** – timeline for progress updates, KPI tracking, and retrospectives.

## Templates
- One-page exec brief + appendix outline.
- Slide template with signal cards, impact matrix, and action tracker.
- Decision log template for recording commitments + rationale.

## Tips
- Lead with business impact before diving into tactical intel.
- Include “what we need from you” explicitly to unlock fast decisions.
- Use with `analyze-competitive-landscape` and `build-battlecard-suite` for cohesive storytelling.

---

Overview

This skill packages competitive updates into executive-ready narratives and actionable plans. It turns raw intel into a concise story arc, evidence-backed recommendations, and a clear action register to accelerate decisions and cross-functional alignment.

How this skill works

The framework structures input into five layers: a story arc that frames context and options, an evidence layer that cites data and customer signals, an action register that assigns owners and deadlines, escalation hooks for urgent risks, and a follow-up cadence for tracking outcomes. Templates generate one-page briefs, slide decks with signal cards and impact matrices, and decision logs to capture commitments and rationale.

When to use it

  • Board or executive leadership updates on competitive threats and market shifts
  • Quarterly business reviews and deal war-room summaries
  • Cross-functional alignment on investment decisions and immediate plays
  • Preparing decision-ready asks that require executive sign-off
  • Handing off complex competitive situations to product or sales ops for execution

Best practices

  • Lead with business impact and the recommended decision up front
  • Include concise evidence and visuals to support claims without overwhelming readers
  • Define clear owners, due dates, and confidence levels for every action
  • State explicitly what you need from executives to unblock progress
  • Keep the main brief to one page and push detailed data to an appendix

Example use cases

  • A CEO briefing that summarizes a new competitor’s product launch, customer wins, and recommended go-to-market counterplays
  • Quarterly competitive heatmap for sales and product leadership with prioritized investments
  • Deal war-room update that converts intel into immediate seller actions and escalation steps
  • Decision packet for ELT to approve a budget reallocation tied to a specific competitive threat

FAQ

How long should the executive brief be?

Keep the executive brief to one page with an appendix for supporting evidence and scorecards.

What level of evidence is required?

Mix quantitative metrics, customer anecdotes, and direct quotes; prioritize high-confidence signals and call out confidence levels.