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competitive-intel skill

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This skill helps you research, document, and share competitor insights with GTM teams to accelerate battlecard creation and strategic decisions.

npx playbooks add skill gtmagents/gtm-agents --skill competitive-intel

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md

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---
name: competitive-intel
description: Use when researching, documenting, and sharing competitor insights with
  GTM teams.
---

# Competitive Intelligence Ops Skill

## When to Use
- Preparing battlecards, objection handling, or exec briefings.
- Monitoring competitor launches, pricing changes, or campaigns.
- Running win/loss and market intelligence programs.

## Framework
1. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates.
2. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions.
3. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests.
4. **Enable** – deliver via enablement hubs, Slack alerts, office hours.
5. **Measure** – track adoption, impact on win rates, feedback loops.

## Templates
- Competitor dossier structure (Overview, Differentiation, Traps, Assets).
- Alert format for urgent updates.
- Win/loss survey + summary report.

## Tips
- Always cite sources and freshness dates.
- Partner with sales enablement to ensure updates are surfaced during deal cycles.
- Keep a change log to monitor how competitor narratives evolve.

---

Overview

This skill helps GTM teams research, document, and share actionable competitor insights. It organizes data from calls, public sources, and internal notes into repeatable workflows that drive sales and marketing decisions. The skill is optimized to produce battlecards, alerts, and reports that are easy to consume and distribute.

How this skill works

It collects signals from sales conversations, market news, social channels, product updates, and analyst commentary, then analyzes strengths, weaknesses, pricing, and GTM motions. Outputs are packaged into standardized artifacts—dossiers, battlecards, alert templates, and win/loss summaries—and delivered through enablement channels like Slack, hubs, or email digests. Usage metrics and feedback loops measure adoption and impact on win rates.

When to use it

Preparing battlecards, objection-handling notes, or exec briefings
Monitoring competitor launches, pricing changes, or marketing campaigns
Running win/loss analyses and periodic market intelligence reviews
Updating enablement content ahead of major deal cycles
Alerting GTM teams to urgent competitor moves

Best practices

Cite sources and include freshness timestamps for every insight
Keep a change log to track how competitor narratives evolve over time
Partner closely with sales enablement to surface insights during deals
Standardize formats (dossiers, alerts, win/loss summaries) for quick consumption
Measure adoption and tie insights to win-rate or pipeline outcomes

Example use cases

Create a competitor dossier summarizing positioning, pricing, and product gaps for new reps
Produce an urgent alert when a competitor launches a pricing promotion affecting active deals
Compile weekly digest highlighting feature parity changes and public messaging shifts
Run a win/loss report to identify recurring objection patterns and update battlecards
Design enablement sessions and office hours based on recent competitive shifts

FAQ

How often should competitive intelligence be updated?

Update urgent alerts in real time and refresh dossiers or battlecards on a regular cadence—weekly for active competitors, monthly for broader market scans.

What sources are most valuable?

Prioritize primary signals: sales calls, customer feedback, product release notes, and verified public announcements. Supplement with social listening and analyst notes.