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community-kpi-dashboard skill

/plugins/community-building/skills/community-kpi-dashboard

This skill helps you track community health, engagement, and business impact with actionable KPI dashboards and executive summaries.

npx playbooks add skill gtmagents/gtm-agents --skill community-kpi-dashboard

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: community-kpi-dashboard
description: Measurement system tracking engagement, health, and business impact of
  community programs.
---

# Community KPI Dashboard Skill

## When to Use
- Establishing community OKRs or executive scorecards.
- Reporting on quarterly community performance.
- Tying community metrics to pipeline, retention, or product adoption.

## Framework
1. **Health Metrics** – member growth, activation rate, return visitors, content contributions.
2. **Engagement Metrics** – participation per program, thread depth, event attendance, response SLAs.
3. **Advocacy Metrics** – champions created, referrals, case studies, beta participation.
4. **Business Impact** – influenced pipeline, expansion rate, churn reduction, product usage deltas.
5. **Trust & Safety** – moderation actions, escalation time, sentiment shifts, NPS.

## Templates
- BI dashboard schema with recommended charts + filters.
- KPI definition sheet detailing owners, data sources, refresh cadence.
- Executive digest template translating stats into decisions/asks.

## Tips
- Blend qualitative highlights with quantitative charts for context.
- Instrument campaigns/programs with UTM or CRM links to show attribution.
- Pair with `design-community-strategy` to keep KPIs aligned to objectives.

---

Overview

This skill is a production-ready Community KPI Dashboard that tracks engagement, health, and business impact of community programs. It provides a structured measurement system to translate community activity into executive metrics and actionable insights. The goal is to help teams set OKRs, report performance, and tie community programs to revenue and retention outcomes.

How this skill works

The dashboard organizes metrics into five pillars: Health, Engagement, Advocacy, Business Impact, and Trust & Safety. It ingests event, product, CRM, and moderation data to compute rates, deltas, and attribution signals, and exposes recommended charts, filters, and refresh cadences. Templates include BI schema, KPI definition sheets, and an executive digest to turn numbers into decisions and asks.

When to use it

  • Setting community OKRs or building executive scorecards
  • Preparing quarterly reports on community performance and trends
  • Demonstrating community influence on pipeline, retention, or product adoption
  • Monitoring program health after launches, campaigns, or policy changes
  • Operationalizing moderation and trust & safety metrics for leadership

Best practices

  • Define owners, data sources, and refresh cadence for every KPI to avoid drift
  • Blend qualitative highlights with quantitative charts to provide context
  • Instrument campaigns with UTM or CRM links to enable attribution
  • Prioritize a small set of leading indicators tied to your top business outcomes
  • Ensure privacy and compliance when combining product/CRM and user data

Example use cases

  • Monthly executive digest showing member growth, influenced pipeline, and top program wins
  • Quarterly OKR review dashboard comparing activation, retention, and expansion rates
  • Campaign attribution view linking event attendance and content contributions to signups
  • Trust & Safety monitoring board tracking moderation volume, escalation time, and sentiment shifts
  • Advocacy funnel analysis for champion creation, referrals, and case study conversions

FAQ

Which data sources are recommended?

Use event tracking, CRM, product analytics, community platform APIs, and moderation logs. Map sources in the KPI definition sheet.

How many KPIs should we report?

Focus on a handful of leading and lagging KPIs per pillar. Aim for clarity over completeness—5–12 core metrics is a practical range.