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community-advocacy-toolkit skill

/plugins/edtech-growth/skills/community-advocacy-toolkit

This skill helps activate students, alumni, and partners as advocates by providing repeatable motion templates and governance for campaigns.

npx playbooks add skill gtmagents/gtm-agents --skill community-advocacy-toolkit

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: community-advocacy-toolkit
description: Playbook for activating current students, alumni, and partners as advocates.
---

# Community Advocacy Toolkit Skill

## When to Use
- Launching referral programs, ambassador cohorts, or testimonial drives.
- Equipping community managers with repeatable advocacy motions.
- Capturing social proof for campaigns, admissions events, or partner pitches.

## Framework
1. **Advocate Segments** – active students, alumni, faculty champions, employer partners.
2. **Value Exchange** – define incentives (scholarships, swag, career access, recognition).
3. **Activation Motions** – events, content spotlights, referral challenges, mentorship.
4. **Governance** – guidelines, approval workflows, consent forms, brand usage.
5. **Measurement** – referral volume, content reach, influence on enrollment/retention.

## Templates
- Advocate profile + consent form.
- Campaign brief (goal, CTA, incentive, timeline, owner).
- Reporting sheet linking advocacy activities to KPIs.

## Tips
- Rotate spotlights to keep communities inclusive and authentic.
- Provide ready-to-use creative/toolkits so advocates can activate quickly.
- Pair with `design-curriculum-partnership` and `launch-student-success-program` deliverables.

---

Overview

This skill is a practical playbook for activating current students, alumni, faculty, and partners as organized advocates. It provides a repeatable framework, templates, and measurement guidance to drive referrals, testimonials, and social proof. The toolkit is designed to scale advocacy motions across recruitment, marketing, and partner programs.

How this skill works

The skill breaks advocacy into five core elements: segmenting advocates, defining a value exchange, designing activation motions, setting governance, and measuring outcomes. It supplies ready-to-use templates — profiles, consent forms, campaign briefs, and reporting sheets — so teams can launch consistent campaigns quickly. Implementation focuses on lightweight operations: assign owners, set timelines, provide creative toolkits, and track KPIs tied to enrollment, referrals, or engagement.

When to use it

  • Launching referral programs, ambassador cohorts, or testimonial drives
  • Equipping community managers with repeatable advocacy motions
  • Capturing social proof for campaigns, admissions events, or partner pitches
  • Scaling ambassador efforts across multiple cohorts or partner networks
  • Formalizing consent and brand use for public advocacy

Best practices

  • Segment advocates by role and activity to tailor offers and asks
  • Define clear value exchanges—scholarships, career access, swag, or recognition
  • Use concise campaign briefs (goal, CTA, incentive, timeline, owner) for every push
  • Provide ready-to-use assets so advocates can act without friction
  • Rotate spotlights and diversify featured voices to maintain authenticity
  • Track advocacy activity to specific KPIs using a unified reporting sheet

Example use cases

  • A short-term referral challenge offering a prize for top referrers among students
  • An alumni spotlight series that feeds social content and testimonial pages
  • A partner co-marketing push where employer partners amplify hiring stories
  • An ambassador cohort for open-house events that drives RSVPs and conversions
  • A mentorship activation matching alumni mentors with prospective students and capturing success stories

FAQ

How do I get consent for public testimonials?

Use the advocate profile + consent form template to capture permissions, usage limits, and approval workflows before publishing.

What metrics should I prioritize?

Start with referral volume, conversion rate from advocates, content reach from advocacy channels, and influence on enrollment or retention.