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clinical-proof-library skill

/plugins/healthcare-marketing/skills/clinical-proof-library

This skill helps you assemble compliant clinical proof with evidence catalogs, attribution rules, and access controls to support campaigns and executive

npx playbooks add skill gtmagents/gtm-agents --skill clinical-proof-library

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md
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---
name: clinical-proof-library
description: Repository blueprint for managing clinical studies, testimonials, and
  citations.
---

# Clinical Proof Library Skill

## When to Use
- Supporting marketing claims with evidence during campaigns and approvals.
- Equipping sales/field teams with compliant proof points.
- Preparing board/exec updates that require clinical rigor.

## Framework
1. **Evidence Catalog** – study summary, indication, patient population, outcomes, risk notes.
2. **Usage Guidelines** – approved claims, prohibited statements, required disclaimers.
3. **Attribution & Citations** – formatting rules, version control, reviewer sign-off.
4. **Access Controls** – who can view/edit, security classifications, audit logs.
5. **Refresh Cadence** – review schedule, owner assignments, trigger events.

## Templates
- Study summary sheet with key metrics + talking points.
- Claims/statement matrix linking copy to evidence.
- Reviewer checklist for new/updated evidence entries.

## Tips
- Tag evidence by persona + journey stage to speed campaign assembly.
- Store full-source PDFs + data tables for legal reference.
- Pair with `design-clinical-campaign` and `run-compliance-review` flows.

---

Overview

This skill provides a production-ready blueprint for managing clinical studies, testimonials, and citations used to support commercial and regulatory communications. It organizes evidence, claims, and access controls so teams can assemble compliant, auditable proof points for marketing, sales, and executive reporting. The design balances clinical rigor with practical templates for day-to-day workflows.

How this skill works

The skill structures evidence into an indexed catalog that captures study summaries, populations, outcomes, and risk notes. It enforces usage guidelines and attribution rules, ties claims to underlying citations, and tracks reviewer sign-off and version history. Access controls and a refresh cadence ensure only authorized, current proof is used in external and internal communications.

When to use it

  • Creating marketing materials that require clinical backing or regulatory review
  • Preparing sales playbooks and field talking points with approved evidence
  • Compiling board or executive updates that demand rigorous citations
  • During compliance or legal review of claims tied to clinical data
  • Prior to launching campaigns that reference study outcomes or testimonials

Best practices

  • Catalog full-source PDFs and structured data tables for every evidence entry
  • Tag evidence by persona and customer journey stage to speed content assembly
  • Maintain a claims-to-evidence matrix that links every external statement to a citation
  • Enforce reviewer sign-off and record version history for auditability
  • Define a clear refresh cadence and trigger events for evidence revalidation

Example use cases

  • Assemble a one-page study summary and talking points for a field rep visiting clinicians
  • Generate a claims matrix for a product launch to hand to legal and compliance teams
  • Produce an evidence pack for an executive slide deck summarizing key outcomes and limitations
  • Curate persona-tagged proof points for targeted email campaigns
  • Run a quarterly evidence audit that flags studies needing re-review or update

FAQ

How does the skill ensure claims remain compliant?

By enforcing usage guidelines, required disclaimers, reviewer sign-off, and linking each claim to a verified citation with version history.

What formats should evidence be stored in?

Keep both structured summaries (study sheets, tables) and full-source PDFs to support legal review and reproducibility.