home / skills / gtmagents / gtm-agents / channel-roadmap-kit
This skill helps you design quarterly channel roadmaps with KPI alignment, experiments, and budgets, streamlining governance and stakeholder communication.
npx playbooks add skill gtmagents/gtm-agents --skill channel-roadmap-kitReview the files below or copy the command above to add this skill to your agents.
---
name: channel-roadmap-kit
description: Template system for building quarterly social channel roadmaps with KPIs
and experiments.
---
# Channel Roadmap Kit Skill
## When to Use
- Updating quarterly or monthly channel strategies.
- Aligning stakeholders on goals, KPIs, and experimentation focus.
- Communicating trade-offs on budget, bandwidth, and channel mix.
## Framework
1. **Channel Mandates** – define role, audience, KPIs, and health metrics per platform.
2. **Goal & KPI Stack** – connect business objectives to reach, engagement, demand metrics.
3. **Content & Experiment Pillars** – document themes, tentpoles, evergreen programs, and tests.
4. **Budget & Resourcing** – allocate spend, creators, tooling, and operational support.
5. **Governance** – approval flow, compliance requirements, and risk watchlist.
## Templates
- Channel one-pager (overview, KPIs, status, experiments).
- Quarterly roadmap deck with heatmap view of initiatives.
- Budget + resource tracker with justification notes.
## Tips
- Keep a running backlog of experiments to plug into future quarters.
- Pair qualitative insight slides with KPI clips for executive storytelling.
- Use with `plan-channel-roadmap` command for automation.
---
This skill is a template-driven system for building quarterly social channel roadmaps that link goals, KPIs, experiments, budget, and governance. It streamlines creation of channel one-pagers, roadmap decks, and budget/resource trackers so teams can align on priorities and measure impact. The templates are production-ready and designed for iterative experimentation and executive storytelling.
The kit guides you through five core sections: channel mandates, goal & KPI stacks, content and experiment pillars, budget & resourcing, and governance. Use provided templates to produce a channel one-pager, a quarterly roadmap heatmap, and a budget tracker with justification notes. The templates support maintaining an experiment backlog and connecting qualitative narratives to KPI clips for stakeholder updates.
Can I reuse experiments across quarters?
Yes. Maintain a running backlog of experiments so successful tests can be scaled or retested in future quarters.
How do the templates connect KPIs to business goals?
The Goal & KPI Stack maps objectives to reach, engagement, and demand metrics so every initiative shows how it contributes to outcomes.