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brand-governance skill

/plugins/design-creative/skills/brand-governance

This skill helps you govern brand guidelines and approvals with audit cadences, centralized documentation, and rollout templates to ensure compliant, timely

npx playbooks add skill gtmagents/gtm-agents --skill brand-governance

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: brand-governance
description: Use to manage brand guidelines, approvals, and ongoing refresh cadence.
---

# Brand Governance Toolkit Skill

## When to Use
- Rolling out updated brand systems or localization variants.
- Reviewing creative for compliance with legal, accessibility, or partner requirements.
- Auditing asset libraries for version control.

## Framework
1. **Guideline Source of Truth** – centralize docs, design tokens, and change history.
2. **Approval Workflow** – define reviewers, SLAs, and escalation paths for exceptions.
3. **Audit Cadence** – schedule quarterly reviews of live assets, templates, and vendor usage.
4. **Education Layer** – curate training, office hours, and certification quizzes.
5. **Feedback Loop** – capture field requests, track decisions, and prioritize updates.

## Templates
- Brand governance checklist (channel, reviewer, status).
- Exception request form with rationale + decision log.
- Rollout communication plan (audiences, channels, timeline).

## Tips
- Use tagging/versioning in DAM tools to prevent outdated asset usage.
- Pair metrics (brand accuracy, request SLAs) with incentives for compliance.
- Partner with legal/security for regulated industries.

---

Overview

This skill helps teams manage brand guidelines, approvals, and an ongoing refresh cadence to keep assets current and compliant. It centralizes rules, tracks decisions, and enforces workflows so marketing and partners use the right versions. Use it to reduce brand drift and speed up reviews while preserving audit trails.

How this skill works

The skill centralizes a single source of truth for guidelines, design tokens, and change history, and links those to asset libraries. It defines approval workflows with reviewers, SLAs, and escalation paths, plus an audit cadence that automatically schedules reviews and flags outdated items. Templates and forms standardize rollout communications, exception requests, and decision logs. Education components deliver training and certification tracking to drive adoption.

When to use it

  • Launching updated brand systems or localized variants across markets
  • Reviewing creative for legal, accessibility, or partner compliance
  • Auditing asset libraries to remove outdated or incorrect versions
  • Managing exception requests that require documented approvals
  • Implementing recurring governance reviews and vendor oversight

Best practices

  • Maintain a single source of truth with versioned guidelines and design tokens
  • Define clear reviewers, SLAs, and escalation steps for every asset type
  • Tag and version assets in the DAM to prevent accidental use of old files
  • Schedule quarterly audits and link findings to prioritized updates
  • Pair compliance metrics (accuracy, SLA adherence) with incentives

Example use cases

  • Coordinate a global rollout: localize guidelines, assign regional reviewers, and publish approved assets on schedule
  • Process an exception request: capture rationale, route to legal, record the decision, and log the expiry
  • Quarterly asset audit: scan the DAM, flag noncompliant templates, and generate remediation tasks
  • Onboard partners: distribute certified brand training, verify completion, and grant access to approved materials

FAQ

How does the skill prevent outdated assets from being used?

It enforces tagging and versioning in the asset library, flags deprecated files during searches, and ties access to the current guideline version.

Can the approval workflow handle exceptions?

Yes. Exception requests use a standardized form, route through defined reviewers, and log decisions with expiry and rationale.

What cadence is recommended for governance audits?

A quarterly audit cadence is recommended, with critical templates reviewed more frequently and a clear remediation plan for findings.