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battlecard-library skill

/plugins/competitive-intelligence/skills/battlecard-library

This skill helps you create and update battlecards for competitors, tagging assets and tracking freshness across teams to accelerate wins.

npx playbooks add skill gtmagents/gtm-agents --skill battlecard-library

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: battlecard-library
description: Template system for building, tagging, and distributing competitive battlecards.
---

# Battlecard Library Skill

## When to Use
- Creating/updating battlecards for new competitors.
- Packaging objection handling + differentiation guidance for field teams.
- Tracking adoption and freshness of competitive assets.

## Framework
1. **Card Structure** – overview, positioning, landmines, differentiation, trap-setting, proof, offer packaging.
2. **Metadata & Tagging** – segment, persona, stage, product module, last updated, SME, confidence level.
3. **Enablement Hooks** – talk tracks, snippets for sequences, asset links, CRM surfaces, content snippets.
4. **Review Cadence** – SME assignments, refresh schedule, localization requirements.
5. **Analytics** – usage tracking, win rate impact, prioritized backlog.

## Templates
- Battlecard deck/Notion template with modular sections.
- Objection handling table (objection → talk track → asset → confidence).
- Update log spreadsheet capturing date, owner, change summary.

## Tips
- Embed battlecards directly into CRM/workspace surfaces where reps already work.
- Flag trap-setting and landmines clearly to avoid disclosure mistakes.
- Pair with `build-battlecard-suite` command to automate population.

---

Overview

This skill is a template-driven system for building, tagging, and distributing competitive battlecards used by GTM teams. It provides a production-ready structure and metadata model so sales, marketing, and enablement can create consistent, actionable battlecards quickly. The library focuses on freshness, discoverability, and integration into reps' existing workflows.

How this skill works

The skill supplies modular card templates (overview, positioning, landmines, differentiation, proof, offer packaging) plus metadata and tagging fields for segment, persona, stage, and confidence. It includes enablement hooks like talk tracks, sequence snippets, asset links, and CRM surface pointers, plus an update log and review cadence to keep content current. Analytics integrations track usage and impact so teams can prioritize refreshes and measure win-rate influence.

When to use it

  • Building or updating battlecards for a new or changed competitor
  • Packaging objection handling and differentiation guidance for field teams
  • Embedding competitive guidance into CRM or workspace surfaces used by reps
  • Tracking adoption and freshness of competitive assets across regions
  • Creating a repeatable review and SME assignment cadence for competitive content

Best practices

  • Use the metadata and tagging model (segment, persona, stage, product module) to make cards discoverable
  • Flag trap-setting and landmines clearly to prevent accidental disclosure
  • Embed talk tracks and short snippets where reps already work (CRM, enablement portals, playbooks)
  • Maintain an update log and assign SME ownership with a scheduled refresh cadence
  • Measure usage and win-rate impact to prioritize card updates and backlog items

Example use cases

  • Generate a battlecard set for a new competitor launch with objection-handling tables and proof points
  • Create persona-specific talk tracks linked directly into sales sequences and outreach templates
  • Run a quarterly refresh process that assigns SMEs and records changes in the update log
  • Tag cards by region and product module so local teams can filter and localize content
  • Collect analytics on card usage to identify high-value cards and gaps in coverage

FAQ

How does tagging improve discoverability?

Consistent tags for segment, persona, stage, and product module let reps filter cards quickly and ensure they see only relevant guidance.

What is a recommended review cadence?

A quarterly review is a good starting point, with immediate updates for major competitor moves and a confidence field to indicate SME validation.