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activation-map skill

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/plugins/customer-analytics/skills/activation-map

This skill helps align GTM plays with owners and measurement plans by mapping segments to actions, dashboards, and feedback loops.

npx playbooks add skill gtmagents/gtm-agents --skill activation-map

Review the files below or copy the command above to add this skill to your agents.

Files (1)

SKILL.md

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---
name: activation-map
description: Use to link segments and insights to GTM plays, owners, and measurement
  plans.
---

# Activation Map Skill

## When to Use
- After defining new customer segments or insights that require action.
- Aligning marketing, sales, CS, and product teams on who owns what.
- Tracking adoption and performance of segment-driven campaigns.

## Framework
1. **Segment/Insight Summary** – describe target segments, size, and business goal.
2. **Play Mapping** – list recommended plays (campaign, nurture, CS program, product change) with owners.
3. **Channel & Asset Needs** – specify content, tooling, and integrations required.
4. **Measurement** – define KPIs, dashboards, and review cadence.
5. **Feedback Loop** – gather learnings, update plays, and inform next iteration.

## Templates
- Activation matrix (segment, play, owner, timing, KPI).
- Brief template for play owners.
- Scorecard format for exec reviews.

## Tips
- Keep owners accountable by including due dates and status fields.
- Tie KPIs back to the original segmentation goal for clarity.
- Pair with `segmentation-framework` updates to maintain alignment.

---

Overview

This skill creates an activation map that links customer segments and insights to concrete GTM plays, owners, and measurement plans. It helps teams turn segmentation into executable campaigns and programs with clear ownership and measurable outcomes. Use it to align marketing, sales, customer success, and product around who does what and how success is tracked.

How this skill works

You provide a segment or insight summary and the skill produces a play mapping, required channels and assets, and a measurement plan. It outputs an activation matrix with owners, timing, KPIs, and a feedback loop for iteration. Templates for owner briefs and executive scorecards are included to standardize handoffs and reviews.

When to use it

After defining new customer segments or behavioral insights that require action
When aligning cross-functional teams on ownership and timing for segment-driven initiatives
Before launching campaigns or CS programs to specify assets, channels, and integrations
To establish KPIs, dashboards, and review cadence for tracking adoption and performance
When you need a repeatable template to capture learnings and iterate on plays

Best practices

Start each map with a concise segment summary that includes size and business goal
Assign a single accountable owner per play and include due dates and status fields
Tie every KPI back to the original segmentation goal to maintain clarity of intent
Specify channel, content, tooling, and integration requirements to avoid execution gaps
Schedule regular review cadences and a feedback loop to capture learnings and update plays

Example use cases

Translating a new high-value segment into a joint sales-marketing nurture campaign with clear owner and KPI targets
Designing a customer success playbook for at-risk cohorts with retention KPIs and required support assets
Mapping product-driven activation plays when a feature launch targets a specific segment
Creating an executive scorecard for monthly reviews showing adoption, conversion, and revenue impact
Coordinating multi-channel campaigns by listing channel-specific assets and integration needs

FAQ

What output formats are provided?

Activation matrices, owner brief templates, and scorecard formats ready to paste into docs or spreadsheets.

How do I keep plays updated after launch?

Use the feedback loop: capture learnings at each review, update play details and KPIs, and reassign owners or timing as needed.