home / skills / eddiebe147 / claude-settings / influencer-finder
/skills/influencer-finder
This skill helps you discover and evaluate influencers for authentic brand partnerships, measuring fit, engagement, and structured collaborations.
npx playbooks add skill eddiebe147/claude-settings --skill influencer-finderReview the files below or copy the command above to add this skill to your agents.
---
name: Influencer Finder
slug: influencer-finder
description: Find and evaluate influencers for marketing partnerships
category: marketing
complexity: intermediate
version: "1.0.0"
author: "ID8Labs"
triggers:
- "influencer marketing"
- "find influencers"
- "creator partnerships"
- "influencer outreach"
- "brand ambassadors"
tags:
- influencer-marketing
- partnerships
- creator-economy
- social-media
- brand-collaboration
---
# Influencer Finder
Discover and evaluate influencers who can authentically represent your brand to their engaged audiences. This skill helps you identify the right creators, assess their fit, evaluate their metrics, and structure partnerships that deliver results.
Influencer marketing works when you find the right match. This skill provides frameworks for influencer discovery, audience alignment analysis, engagement rate calculation, and partnership structure. Move beyond follower counts to find creators whose audiences actually overlap with your target customers.
Built for marketing managers, brand managers, social media teams, and anyone exploring influencer partnerships.
## Core Workflows
### Workflow 1: Influencer Discovery
1. **Criteria Definition** - Ideal influencer profile
2. **Platform Selection** - Where your audience engages
3. **Search Strategy** - Hashtags, keywords, competitors
4. **Tool Utilization** - Platforms for influencer search
5. **Initial List Building** - Broad candidate pool
6. **Quick Qualification** - First-pass filtering
7. **Shortlist Creation** - Top candidates for evaluation
### Workflow 2: Influencer Evaluation
1. **Audience Demographics** - Who follows them
2. **Engagement Rate Calculation** - True engagement vs vanity metrics
3. **Content Quality Assessment** - Production value, authenticity
4. **Brand Alignment Check** - Values and positioning fit
5. **Past Partnership Review** - How they work with brands
6. **Fake Follower Detection** - Audience authenticity
7. **Scoring and Ranking** - Objective comparison
### Workflow 3: Partnership Structuring
1. **Campaign Objectives** - What you want to achieve
2. **Deliverable Definition** - Posts, stories, videos, etc.
3. **Compensation Model** - Flat fee, performance, product
4. **Rights and Usage** - Content ownership and reuse
5. **Exclusivity Terms** - Competitor restrictions
6. **Timeline Planning** - Campaign schedule
7. **Contract Essentials** - Key terms to include
### Workflow 4: Influencer Relationship Management
1. **Outreach Strategy** - How to approach influencers
2. **Brief Development** - Creative direction that allows authenticity
3. **Communication Protocol** - How to work together
4. **Content Review Process** - Approval workflow
5. **Performance Tracking** - Measure campaign results
6. **Relationship Nurturing** - Build long-term partnerships
7. **Program Optimization** - Learn and improve
## Quick Reference
| Action | Command/Trigger |
|--------|-----------------|
| Find influencers | "Find influencers for [industry/niche]" |
| Evaluate influencer | "Assess [influencer name] for partnership" |
| Calculate engagement | "Calculate engagement rate for [profile]" |
| Structure deal | "Create partnership structure for [campaign]" |
| Write brief | "Create influencer brief for [campaign]" |
| Outreach message | "Write outreach to [influencer type]" |
| Compare influencers | "Compare these influencers" |
| Micro-influencers | "Find micro-influencers in [niche]" |
## Best Practices
- **Engagement over followers** - Smaller, engaged audiences outperform large, passive ones
- **Authenticity first** - Forced partnerships fail
- **Audience overlap** - Their followers should be your targets
- **Content fit** - Can your brand fit naturally in their content?
- **Check past partnerships** - How do they handle brand work?
- **Verify metrics** - Fake followers are rampant
- **Clear expectations** - Documented deliverables prevent conflict
- **Creative freedom** - Best content comes with flexibility
- **Long-term relationships** - Repeat partnerships build trust
- **Diversify** - Don't depend on single influencer
- **Micro matters** - Micro-influencers often have better ROI
- **Track performance** - Measure what actually converts
- **Compliance** - Ensure proper disclosure (FTC, etc.)
- **Respect their time** - Efficient process matters
- **Genuine product fit** - They should actually like what you sell
This skill helps marketing teams find and evaluate influencers who can authentically represent a brand and drive results. It combines discovery frameworks, audience and engagement analysis, and partnership templates to move beyond follower counts toward meaningful match and measurable outcomes. Use it to shortlist creators, assess fit, and structure effective influencer deals.
The skill guides you through four core workflows: discovery to build a candidate pool, evaluation to score audience fit and engagement, partnership structuring to define deliverables and compensation, and relationship management to run and optimize campaigns. It inspects audience demographics, engagement rates, content quality, past brand work, and red flags like fake followers. Outputs include ranked influencer lists, engagement calculations, briefs, outreach messages, and contract checklists.
How do you calculate engagement rate?
Engagement rate is typically total engagements (likes+comments+shares) divided by follower count, averaged across recent posts. Adjust for impressions or reach when available.
What signals indicate fake followers?
Low engagement relative to follower count, sudden follower spikes, generic comments, and mismatched audience demographics are common red flags. Use analytics tools for deeper checks.
Should I always pay influencers cash?
Not always. Compensation can be cash, performance-based fees, product, or a hybrid. Choose the model that aligns incentives with campaign goals and the influencer’s expectations.