home / skills / eddiebe147 / claude-settings / content-calendar-planner

content-calendar-planner skill

/skills/content-calendar-planner

This skill helps you plan organized content calendars across channels, aligning themes, cadence, and resources for consistent publishing.

npx playbooks add skill eddiebe147/claude-settings --skill content-calendar-planner

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md
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---
name: Content Calendar Planner
slug: content-calendar-planner
description: Plan and organize content calendars for consistent publishing
category: marketing
complexity: simple
version: "1.0.0"
author: "ID8Labs"
triggers:
  - "content calendar"
  - "editorial calendar"
  - "content planning"
  - "publishing schedule"
  - "content strategy"
tags:
  - content-planning
  - editorial
  - scheduling
  - content-strategy
  - publishing
---

# Content Calendar Planner

Create organized, strategic content calendars that ensure consistent publishing and aligned messaging. This skill helps you plan content across channels, balance content types, align with business objectives, and maintain a sustainable publishing cadence.

Consistent content creation is hard without a plan. This skill provides frameworks for theme development, content type balancing, editorial workflow design, and calendar management. Move from reactive content creation to proactive, strategic publishing that builds audience and drives results.

Perfect for content marketers, social media managers, marketing teams, and anyone responsible for regular content publishing.

## Core Workflows

### Workflow 1: Monthly Content Planning
1. **Theme Selection** - Key topics and campaigns for the month
2. **Content Type Mix** - Balance blog, social, email, video
3. **Channel Mapping** - What goes where
4. **Publishing Cadence** - Frequency per channel
5. **Resource Assessment** - Creation capacity check
6. **Key Dates** - Holidays, events, product launches
7. **Calendar Population** - Specific content slots filled

### Workflow 2: Editorial Calendar Setup
1. **Calendar Structure** - Columns, views, workflows
2. **Content Pillars** - Core themes that repeat
3. **Workflow Stages** - Ideation, creation, review, publish
4. **Ownership Assignment** - Who does what
5. **Deadline Framework** - Working back from publish dates
6. **Status Tracking** - Progress visibility
7. **Tool Configuration** - Set up in Notion, Asana, etc.

### Workflow 3: Content Batch Planning
1. **Batch Definition** - Content sets created together
2. **Theme Clustering** - Related content grouped
3. **Asset Bundling** - Graphics, copy, video coordinated
4. **Repurposing Strategy** - One idea, multiple formats
5. **Production Schedule** - Efficient creation blocks
6. **Review Consolidation** - Batch approvals
7. **Publishing Sequencing** - Strategic rollout timing

### Workflow 4: Content Strategy Alignment
1. **Business Goal Mapping** - Content tied to objectives
2. **Buyer Journey Coverage** - Content for each stage
3. **Keyword Integration** - SEO-driven topic selection
4. **Competitive Gaps** - Content differentiation
5. **Seasonal Planning** - Annual content rhythms
6. **Campaign Integration** - Coordinated messaging
7. **Measurement Framework** - Success metrics defined

## Quick Reference

| Action | Command/Trigger |
|--------|-----------------|
| Monthly calendar | "Create content calendar for [month]" |
| Editorial setup | "Set up editorial calendar structure" |
| Theme planning | "Develop content themes for [quarter]" |
| Channel mix | "Plan content mix for [channels]" |
| Batch planning | "Organize content into batches" |
| Repurposing plan | "Create repurposing strategy for [content]" |
| Seasonal calendar | "Plan annual content calendar" |
| Campaign content | "Map content for [campaign]" |

## Best Practices

- **Plan ahead** - Monthly minimum, quarterly ideal
- **Balance content types** - Educational, entertaining, promotional
- **Buffer time** - Build in flexibility for reactive content
- **Theme consistency** - Content pillars create coherence
- **Repurpose ruthlessly** - One idea, many formats
- **Seasonal awareness** - Plan around key dates
- **Capacity reality** - Plan for what's achievable
- **Batch creation** - Group similar content for efficiency
- **Review built-in** - Time for edits and approval
- **Visible to all** - Calendar transparency helps coordination
- **Flexibility zones** - Leave space for timely content
- **Post-mortem** - Review what worked each month
- **Evergreen balance** - Mix timely and timeless
- **Channel-appropriate** - Not all content fits all channels
- **Update regularly** - Living document, not static plan

Overview

This skill designs organized, strategic content calendars to keep publishing consistent and aligned with business goals. It helps teams select themes, balance content types, assign ownership, and maintain a sustainable cadence across channels.

How this skill works

The skill guides you through monthly planning, editorial calendar setup, batch production, and strategy alignment so you move from reactive publishing to proactive content programs. It maps themes to channels, defines workflow stages and deadlines, and creates reusable templates for batching and repurposing. You can populate a calendar with specific slots, assign owners, and track status to ensure timely delivery.

When to use it

  • Launching a month- or quarter-long content program tied to a campaign
  • Setting up or standardizing an editorial calendar for a team
  • Batch-creating assets to improve production efficiency
  • Aligning content to business goals, buyer journeys, and SEO targets
  • Planning seasonal or annual content rhythms and key dates

Best practices

  • Plan at least one month ahead; quarterly planning is ideal for strategic alignment
  • Balance educational, entertaining, and promotional content across channels
  • Build buffer time and approval windows into every deadline
  • Batch similar work (themes, formats) to reduce context switching
  • Repurpose core ideas into multiple formats to extend reach
  • Keep the calendar visible to stakeholders and update it regularly

Example use cases

  • Create a monthly calendar with themed weeks, channel-specific posts, and publish dates
  • Set up an editorial board workflow with ownership, review stages, and status tracking
  • Plan a content batch: a pillar blog, three social posts, an email, and repurposed short video
  • Map content to the buyer journey: awareness, consideration, decision with SEO keywords
  • Build an annual seasonal calendar that accounts for holidays, product launches, and campaign windows

FAQ

How far in advance should I plan?

Plan at least one month ahead for consistent publishing; aim for quarterly planning to align with bigger campaigns.

What mix of content types should I use?

Use a blend of educational, entertaining, and promotional formats and adapt the mix by channel and audience stage.