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home / skills / dylantarre / animation-principles / enterprise-b2b

enterprise-b2b skill

/skills/08-by-industry/enterprise-b2b

This skill applies Disney's 12 animation principles to enterprise B2B UIs to enhance clarity, credibility, and efficient user feedback.

npx playbooks add skill dylantarre/animation-principles --skill enterprise-b2b

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md
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---
name: enterprise-b2b
description: Use when designing animations for enterprise software, B2B platforms, admin dashboards, or corporate applications
---

# Enterprise & B2B Animation Principles

Apply Disney's 12 principles to create trustworthy, efficient experiences that prioritize clarity and professional credibility.

## The 12 Principles Applied

### 1. Squash & Stretch
- **Almost Never**: Enterprise requires utmost professionalism
- **Data Points**: Subtle pulse for live updates
- **Buttons**: Minimal, if any, deformation

### 2. Anticipation
- **Form Submissions**: Brief processing indication
- **Data Actions**: Moment before confirmation
- **Navigation Changes**: Subtle preparation cues

### 3. Staging
- **Data Tables**: Primary content focus
- **Action Buttons**: Clear but not flashy
- **Notifications**: Non-disruptive placement

### 4. Straight Ahead & Pose to Pose
- **Dashboards**: Real-time data streams (straight ahead)
- **Wizards/Flows**: Explicit step progression (pose to pose)
- **Report Generation**: Sequential build

### 5. Follow Through & Overlapping Action
- **Table Updates**: Row highlights, then data refreshes
- **Panel Expansions**: Container opens, content follows
- **Filter Applications**: UI adjusts, then data loads

### 6. Slow In & Slow Out
- **All Transitions**: Smooth, professional easing
- **Modal Opens**: Confident 250-300ms
- **State Changes**: Deliberate, measured motion

### 7. Arc
- **Minimal Use**: Straight lines suggest efficiency
- **Drag Operations**: Slight natural curve
- **Data Flow Diagrams**: Curved connection lines

### 8. Secondary Action
- **Save Indicator**: Subtle spinner while processing
- **Sync Status**: Background activity indication
- **Validation**: Inline feedback during input

### 9. Timing
- **Efficient**: 150-250ms for most interactions
- **Never Delay Work**: Speed is respect for user time
- **Instant Feedback**: 100ms for input responses

### 10. Exaggeration
- **Avoid Completely**: Enterprise must be understated
- **Exception**: Critical alerts warrant attention
- **Milestone Only**: Major achievements, sparingly

### 11. Solid Drawing
- **Data Accuracy**: Charts must be precise
- **Typography**: Clear, readable business fonts
- **Icon System**: Consistent, professional set

### 12. Appeal
- **Professional Trust**: Motion builds credibility
- **Invisible Polish**: Refined but not flashy
- **Reliability Signal**: Consistent, predictable behavior

## Industry Timing Standards

| Action | Duration | Easing |
|--------|----------|--------|
| Button Feedback | 100ms | ease-out |
| Modal Open | 250ms | ease-out |
| Table Row Update | 200ms | ease-in-out |
| Panel Transition | 300ms | ease-in-out |
| Toast Message | 200ms | ease-out |

## Key Principle
Enterprise users are working, not playing. Animation exists solely to provide feedback, maintain orientation, and signal state changes. Every millisecond of animation must earn its place through utility.

Overview

This skill guides designers and engineers on applying Disney’s 12 animation principles to enterprise, B2B platforms, admin dashboards, and corporate applications. It focuses on subtle, purposeful motion that improves clarity, trust, and efficiency without distracting users. Use it to ensure animations communicate state, progress, and hierarchy while preserving a professional tone.

How this skill works

The skill maps each of the 12 principles to common enterprise patterns (tables, modals, panels, wizards, and notifications) and prescribes durations, easings, and behavioral rules. It inspects interaction points to recommend when to animate, how much motion is appropriate, and what the primary objective of each animation should be—feedback, orientation, or state signaling. Practical timing standards and exceptions (e.g., critical alerts) are included for consistent implementation.

When to use it

  • Designing dashboards, reports, or real-time data views where clarity and trust are essential
  • Creating form flows, multi-step wizards, or submission/processing states in enterprise apps
  • Specifying motion for component libraries used across corporate products
  • Refining notifications, toasts, and save/sync indicators to avoid disruption
  • Implementing accessible, professional micro-interactions for internal tools

Best practices

  • Favor subtlety: animations must support work, not entertain users
  • Use fast feedback for inputs (≈100ms) and measured transitions for layout changes (200–300ms)
  • Reserve exaggeration for critical alerts or major milestones only
  • Apply consistent typography, iconography, and chart rendering to reinforce credibility
  • Design animations to be interruptible and respectful of user speed (no forced delays)

Example use cases

  • Table row update: highlight row then refresh data with a 200ms ease-in-out transition
  • Modal open: confident, unobtrusive appearance at 250–300ms with ease-out
  • Form submission: brief anticipation cue followed by a subtle save spinner and success toast
  • Wizard flow: pose-to-pose step indicators with deliberate 150–250ms transition timing
  • Panel expansion: container reveals first, then content appears with overlapping motion

FAQ

How much motion is too much in enterprise UI?

If an animation does not immediately improve orientation, feedback, or efficiency, it is likely unnecessary. Keep motion minimal and purposeful.

What timings should I standardize across a product?

Use ~100ms for instantaneous input feedback, 150–250ms for primary interactions, and 200–300ms for layout or modal transitions with ease-out or ease-in-out easings.